Marketing Day: AdWords Now Tracking Call Conversions, Yahoo’s Latest Acquisition & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Lets Advertisers Track Phone Calls Generated From Websites In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new conversion […]

on August 18, 2014 at 5:12 pm | Reading time: 8 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Google Lets Advertisers Track Phone Calls Generated From Websites
    In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new conversion type tracks phone calls that happen after a user lands on a website from an AdWords ad. By adding code to their sites, advertisers can track whether calls are made by users who […]
  • Amazon “Buy It Now” Link Shows Up Directly In Editorial Of Bezos-Owned Washington Post
    A recent article in the Washington Post critiquing the cover art for a new British version of Roald Dahl’ Charlie and the Chocolate Factory has the paper in hot water as the story was posted online with “Buy it now” Amazon links directly in the text of the article. Advertising and purchasing links accompanying online […]
  • Google Wins Patent-Infringement Appeal Against Vringo
    Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of Appeals for the Federal Circuit in Washington overturned the nearly $30.5 million verdict against Google from 2012. Vringo claimed filtering technology used in Google’s AdWords and AdSense products was covered by […]
  • How Hyperlocal Mobile Advertising Changes Everything
    One of 2014’s biggest stories is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS to geographically target audiences for the purpose of delivering relevant ads.
  • New Twitter Test Notifies Users Of Nearly Everything, Including Other Folks Faves & Follows
    Twitter is continuing to tweak their interface for optimal performance, and this newest test isn’t well-received. A new test that is rolling out to select users treats friend’s actions as “newsworthy” showing in the feed and potentially sending the user a notification. Previously this information was contained to the Discover tab, but the notifications on […]
  • Yahoo Acquires Anti-Ad Blocker Startup ClarityRay
    Yahoo has acquired Tel Aviv-based ad software startup ClarityRay. The two-year-old company is ostensibly focused on ad fraud detection and security, however it is best known for its solution that allows publishers to get around ad-blocker browser extensions. Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of […]
  • The Ultimate “Back to School” Sale – Save with SMX East Early Bird Rates
    Enroll in SMX East and your search marketing campaigns are certain to make the grade. The SMX East program covers the 3 “S”s – SEO, SEM, social media marketing – ensuring you drive more traffic, conversions and sales from your internet marketing efforts. Focused on paid advertising? We’ll help you master the new ad formats, […]
  • 5 Steps To Turn Your Organization Into A Digital Analytics Pacesetter
    Are you making the most of the data you’re collecting, or are you falling behind? Follow these precepts to move your business forward.

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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