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MarTech » Marketing Operations » Google Wins Patent-Infringement Appeal Against Vringo

Google Wins Patent-Infringement Appeal Against Vringo

Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of Appeals for the Federal Circuit in Washington overturned the nearly $30.5 million verdict against Google from 2012. Vringo claimed filtering technology used in Google’s AdWords and AdSense products was covered by […]

Ginny Marvin on August 18, 2014 at 12:49 pm

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Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of Appeals for the Federal Circuit in Washington overturned the nearly $30.5 million verdict against Google from 2012.

Vringo claimed filtering technology used in Google’s AdWords and AdSense products was covered by two Lycos patents that the firm acquired in 2011. Vringo sued Google and its customers AOL, Gannett, IAC and Target in September 2011. Google agreed to cover costs incurred by the other companies.

In its appeal, Google countered that the patents should be invalidated because they covered filtering methods that were well-known and obvious. The Appeals Court sided with Google’s assertions:

We agree and hold that no reasonable jury could conclude otherwise. The asserted claims describe a system that combines content and collaborative data in filtering each “informon”—or information item—for relevance to an individual user’s search query. . . . As the asserted patents themselves acknowledge, however, search engines, content based filtering, and collaborative filtering were all well-known in the art at the time of the claimed invention.”

Vringo Inc. stock tumbled as much as 73 percent on Friday after the ruling was issued.

Vringo levied the same patents against Microsoft in a suit which Microsoft eventually settled for $1 million in 2013.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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