Infographic: The 2016 Marketing Technology Landscape

Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011.

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Published on March 21, 2016 • Last updated on June 8, 2023 • 2 minutes read

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    2016 Marketing Technology Landscape

    The martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology Landscape that’s been released in conjunction with the first day of Marketing Land’s MarTech conference today.

    The landscape is shown at the top of this story. You can click on it for a larger view. Download options are also offered further below.

    The long-running landscape is produced by Scott Brinker of ChiefMartec and chair of our MarTech event. It began in 2011 with 150 companies listed. Last year, it had grown to 2,000. This year, it nearly doubled from that to the 3,500 mark, spread among these six major categories:

    • Advertising & Promotion
    • Content & Experience
    • Social & Relationships
    • Commerce & Sales
    • Data
    • Management

    Growth of martech

    Here’s how the landscape has evolved over the years (click to enlarge):

    2016-martech-landscape-evolution

    By the numbers

    Here’s another look at the current landscape, this time showing the number of companies within each of the subcategories (again, you can click to enlarge):

    Martech Landscape By The Numbers

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    Get your own copy

    Want a copy of the martech landscape for yourself, for better viewing enjoyment? Here are the download options:

    More martech

    Want more background about the marketing technology space? We have you covered! See our What Is Martech? page and our Marketing Technology Landscape series, which covers various aspects of martech including:

    If you need even more martech, be sure to subscribe to our Martech newsletter.

    Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

    Related topics

    Marketing management
    Marketing Technology

    Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

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