HubSpot expands its AI capabilities with Dashworks acquisition

HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. 

HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources. 

For marketers and other HubSpot users, adding Dashworks means they’ll be able to ask using natural language, an increasingly desired feature as AI moves into the realm of less technical users. 

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To answer those natural language queries, HubSpot says Breeze will research business context inside and outside of HubSpot in the background, leveraging its ecosystem with over 1,800 app integrations. It will then summarize and quickly deliver answers to users.  

“What’s impressive about Dashworks is its simplicity — ask a question, and it instantly pulls information scattered across documents, messages, tickets, teams and third-party apps,” said Nicholas Holland, SVP and Head of AI at HubSpot, in a statement. “What used to take hours now takes seconds. We’re excited to integrate this powerful search into Copilot to create a true go-to-market assistant.”

The Dashworks team will join HubSpot’s AI product group to enhance search and context-gathering capabilities across Breeze.