AdSense tweaks the look for text ads again

The new look is meant to emphasize the ad copy by reducing design elements.

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Google is testing a new look for text and link ads for AdSense publishers.

In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.”

The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new look showing on some impressions.


Here’s a look back at some past iterations of these ads. In December 2015 a new version removed the slider, used a san serif font and added gray shading behind the ad copy.

google text ads update adsense

And here’s what the change looked like in 2014, when Google first introduced the slider on mobile text ads.

Google AdSense text ads for mobile with swipe

Image source: Google

These text ads were called magazine ads when they first debuted in May 2014.

AdSense Magazine Ads - Text ads shown as display format

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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