AdSense Text Ads On Mobile Devices Get New Treatment

To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new look, shown above, the headline (in blue) and description are bigger than in former iterations. That’s a good thing for users, no doubt. The next step Google’s taken here in the name of a […]

Chat with MarTechBot
Google AdSense text ads for mobile with swipe

Image source: Google

To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices.

In the new look, shown above, the headline (in blue) and description are bigger than in former iterations. That’s a good thing for users, no doubt.

The next step Google’s taken here in the name of a “more interactive experience” is a bit odd. Now a swipe or click on the dot will show the advertiser’s . . . display URL. It seems unlikely users are going to feel a sense of gratification or satisfaction at that reveal for the effort it took to swipe. Presumably Google has seen the feature improve click-through rates, though.



The new ad units are live now across the Google Display Network on mobile devices.


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Fuel for your marketing strategy.