New AdSense “Magazine” Ads Render Text Ads In Display Formats

Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers that opt to only show display ads on their sites may now have text ad advertisers entering auctions for those ads. When a text advertiser wins an auction, the ad will appear in the […]

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AdSense Magazine Ads - Text ads shown as display format

Examples of Google AdSense Magazine Ads: Text Ads Rendered In Display Formats

Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads.

Publishers that opt to only show display ads on their sites may now have text ad advertisers entering auctions for those ads. When a text advertiser wins an auction, the ad will appear in the magazine format. Presumably, adding text advertisers to the auction will increase CPCs and publisher revenues on display ads.

Why are they called magazine ads? “This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads,” writes Yuheng Kuang, AdSense software engineer, in the announcement.

Magazine ads will automatically be set up for publishers that only have display ads enabled on their sites, though, there is an option to disable these ads in the My ads tab in AdSense accounts.

We have inquired with Google about what, if any, controls and reporting will be available to text advertisers and will update here with any response.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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