Facebook tests tool that lets users transfer photos to Google and other platforms
Marketers could benefit from the feature, which could roll out globally in 2020.
Facebook is testing a new tool that gives users the ability to move photos and videos between Facebook and other platforms, the company announced in a blog post on Monday. The test is initially rolling out with support for Google Photos, with other platforms to follow in the coming months
The move is part of the Data Transfer Project, a joint initiative among Facebook, Twitter, Google, and Microsoft aimed at making it easier to transfer data between online services.
Why we should care
The initiative underscores Facebook’s effort to give users more data portability, but brands can benefit from this change, too. For social marketers, the new tool will be a welcome convenience with the ability to bulk transfer media, rather than manually saving and re-uploading assets one-by-one.
Many smaller businesses use the Facebook Photos feature as a media storage hub, much like a free DAM. Those teams, in particular, will be able to take advantage of the tool to cut down on the time and effort it takes to move assets between platforms. Additionally, the bulk transfer tool could provide a more user-friendly way to organize and archive media between channels with far less effort.
More on the news
- The tool will first be available to users in Ireland and will be refined based on user feedback, with plans to roll out globally in the first half of 2020.
- With privacy top-of-mind, Facebook said the media transfer process will use encryption and password authorization before a transfer can take place.
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