MarTech Landscape: What are those DAM systems?

Instead of shoeboxes of photos, many businesses employ specialized software to manage their images.

These Digital Asset Management (DAM) systems can make life a bit easier than flipping through prints spread out on a table — especially since many businesses have thousands, if not millions, of media assets stored as digital files, somewhere.

In this installment of MarTech Today’s MarTech Landscape Series, we explain what those DAM systems are and why marketers often need them.

What are DAM systems?

Besides photo files, digital assets can include audio/music files, video clips, graphic files, or presentation files. Each one of those files requires identification, tagging so it can be searched, licensing info, some way to track its usage, and ways to have it approved for use in, say, a marketing campaign.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.