Bend without breaking: Flexibility in your martech stack

Marketers have a lot to consider when shopping for martech solutions. To make the right decisions, business leaders weigh a number of factors, often most prominently flexibility and ease of use.

A tool that might be easy to use may lack the flexibility necessary to create streamlined processes and integrate seamlessly with your existing stack. But on the flip side, a tool that is overly flexible can sometimes easily break and become a headache for end-users. How do you find the right balance?

Join Conversica on Thursday, Feb. 18, and learn when to prioritize flexibility in a martech stack.

Register today for “Bend Without Breaking: Where to Prioritize Flexibility in Your MarTech Stack.”

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About the author

Marketing Technology

Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.