Bend without breaking: Flexibility in your martech stack

Marketers have a lot to consider when shopping for martech solutions. To make the right decisions, business leaders weigh a number of factors, often most prominently flexibility and ease of use.

A tool that might be easy to use may lack the flexibility necessary to create streamlined processes and integrate seamlessly with your existing stack. But on the flip side, a tool that is overly flexible can sometimes easily break and become a headache for end-users. How do you find the right balance?

Join Conversica on Thursday, Feb. 18, and learn when to prioritize flexibility in a martech stack.

Register today for “Bend Without Breaking: Where to Prioritize Flexibility in Your MarTech Stack.”

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Marketing Technology

Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.