Contributor

Taylor Peterson

Co-founder

Company

About Taylor Peterson

Taylor Peterson was Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. As co-founder of The Sauce, an education hub for content creators and internet entrepreneurs, Taylor's editorial focus blends digital marketing and brand strategy with topics like creative management, emerging formats, and the growing creator economy.

Taylor Peterson's latest articles

Marketing artificial intelligence (AI)

How brands like Klarna and Mars are using AI in marketing operations

Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising.

Taylor Peterson | Jun 24, 2024 at 9:57 am ET

Marketing artificial intelligence (AI)

4 AI tools to supercharge visual content creation

Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.

Taylor Peterson | May 14, 2024 at 9:43 am ET

Content marketing

Transforming content marketing lifecycles with AI

Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis.

Taylor Peterson | Mar 22, 2024 at 10:25 am ET

Social media marketing

Why now is the time to pay attention to micro-communities

Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way.

Taylor Peterson | Feb 9, 2024 at 2:15 pm ET

Social media marketing

Navigating the creator economy: Strategies for brands and marketing teams

Tap into the $100 billion creator economy through strategic influencer partnerships.

Taylor Peterson | Jan 9, 2024 at 10:42 am ET

Customer experience

Facebook expands test for in-stream ads on Live

Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.

Taylor Peterson | Apr 29, 2020 at 3:07 pm ET

Performance marketing

Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Apr 10, 2020 at 4:37 pm ET

Marketing operations (MOps)

Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Apr 3, 2020 at 5:07 pm ET

Performance marketing

Pinterest rolls out new commerce features for retailers as search volume climbs

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.

Taylor Peterson | Mar 26, 2020 at 2:28 pm ET

Customer experience

Social platforms cut streaming quality as ‘social distancing’ wages on

Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.

Taylor Peterson | Mar 25, 2020 at 5:28 pm ET

Marketing operations (MOps)

Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Mar 20, 2020 at 7:33 pm ET

Marketing operations (MOps)

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

The new format will be rolling out in beta to all advertisers over the next few weeks.

Taylor Peterson | Mar 17, 2020 at 11:54 am ET

Customer experience

YouTube to automate more video reviews in light of staffing challenges caused by coronavirus

YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.

Taylor Peterson | Mar 16, 2020 at 4:07 pm ET

Marketing operations (MOps)

Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Mar 13, 2020 at 5:13 pm ET

Performance marketing

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

Sephora is one of the initial test partners for the new program.

Taylor Peterson | Mar 13, 2020 at 3:11 pm ET

Performance marketing

Snapchat debuts Lens Web Builder to create AR campaigns in minutes

It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR campaigns.

Taylor Peterson | Mar 12, 2020 at 3:11 pm ET

Local / location marketing

Vox Media’s new ad network connects advertisers to local media audiences

Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform.

Taylor Peterson | Mar 11, 2020 at 3:13 pm ET

Digital transformation

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.

Taylor Peterson | Mar 9, 2020 at 2:18 pm ET

Customer experience

TikTok vs. Snapchat: A guide for marketers

A look at the key differences between Snapchat and TikTok.

Taylor Peterson | Mar 4, 2020 at 3:00 pm ET

Performance marketing

Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Feb 28, 2020 at 5:42 pm ET

Marketing operations (MOps)

Stories are coming to LinkedIn

The platform is finally giving in to the trends of its social counterparts.

Taylor Peterson | Feb 28, 2020 at 11:49 am ET

Performance marketing

Facebook prohibits mobile app advertisers from using device-level data

The update underpins Facebook's efforts to contain user data – but it's a concerning signal to advertisers.

Taylor Peterson | Feb 27, 2020 at 2:28 pm ET

Marketing operations (MOps)

3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further.

Taylor Peterson | Feb 24, 2020 at 2:52 pm ET

mobile-apps-display-spotify-pinterest-snapchat-stock-1920

Digital transformation

Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Feb 21, 2020 at 4:51 pm ET

Digital transformation

How to tackle rising Facebook CPAs

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.

Taylor Peterson | Feb 21, 2020 at 1:18 am ET

Performance marketing

How digital commerce marketing is reshaping search, marketplaces and social

Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.

Taylor Peterson | Feb 20, 2020 at 3:21 pm ET

Digital transformation

Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Feb 14, 2020 at 4:38 pm ET

Performance marketing

Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Feb 7, 2020 at 5:24 pm ET

Marketing operations (MOps)

Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019

The company also noted measurement and attribution improvements for advertisers on its .

Taylor Peterson | Feb 7, 2020 at 1:42 pm ET

Performance marketing

Snapchat added users, increased revenue in Q4, but ‘still extremely under-monetized,’ says Spiegel

The CEO says Snapchat is focused on attracting more advertisers to the platform.

Taylor Peterson | Feb 5, 2020 at 3:44 pm ET

Digital transformation

Quora adds features to help advertisers measure and attribute conversions more accurately

Advanced Match and Conversion Windows are now available.

Taylor Peterson | Feb 5, 2020 at 1:00 pm ET

Marketing operations (MOps)

TikTok 101: A primer for brands

How brands like Chipotle and E.lf. are marketing on TikTok in 2020.

Taylor Peterson | Feb 3, 2020 at 2:31 pm ET

Digital transformation

Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give users more privacy

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Jan 31, 2020 at 5:01 pm ET

Performance marketing

Facebook warns of targeting limitations, says Checkout will take time

The company reported record revenues of $20.7 billion for the fourth quarter of 2019, but said privacy changes will affect growth.

Taylor Peterson | Jan 30, 2020 at 7:14 pm ET

Performance marketing

Pinterest debuts AR feature that lets users try on lipstick before buying

Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay.

Taylor Peterson | Jan 28, 2020 at 9:00 am ET

Marketing operations (MOps)

Byte, the successor to Vine, has officially launched – and it’s ready to compete with TikTok

The app will soon roll out a pilot program to help creators monetize content on the platform.

Taylor Peterson | Jan 27, 2020 at 2:30 pm ET

Digital transformation

Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Jan 24, 2020 at 3:30 pm ET

Marketing operations (MOps)

New Instagram Stories tool lets you quickly feature Story mentions from other users

The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC.

Taylor Peterson | Jan 23, 2020 at 12:45 pm ET

Digital transformation

Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Jan 17, 2020 at 5:11 pm ET

Marketing operations (MOps)

LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways

New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options.

Taylor Peterson | Jan 15, 2020 at 1:18 pm ET