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Taylor Peterson

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About Taylor Peterson

Taylor Peterson was Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. As co-founder of The Sauce, an education hub for content creators and internet entrepreneurs, Taylor's editorial focus blends digital marketing and brand strategy with topics like creative management, emerging formats, and the growing creator economy.

Taylor Peterson's latest articles

Marketing operations (MOps)

LinkedIn user rate to grow faster than expected through 2023

U.S. monthly users will top 62 million in 2020, eMarketer estimates.

Taylor Peterson | Jan 13, 2020 at 4:23 pm ET

Digital transformation

Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Jan 10, 2020 at 4:47 pm ET

Performance marketing

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.

Taylor Peterson | Jan 10, 2020 at 3:12 pm ET

Marketing operations (MOps)

Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab

The ad shows at the top of the Explore tab for the first two visits per user, per day.

Taylor Peterson | Jan 7, 2020 at 1:49 pm ET

Digital transformation

Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Dec 20, 2019 at 2:35 pm ET

Digital asset management (DAM)

Cloudinary announces DAM integration with Shutterstock

The integration makes it easier for Cloudinary users to access and collaborate on visual content.

Taylor Peterson | Dec 19, 2019 at 2:50 pm ET

Performance marketing

Facebook rolls out updates to its App Dashboard, giving developers more control over app permissions

The updates will enable app developers to only request necessary permissions for apps.

Taylor Peterson | Dec 18, 2019 at 12:35 pm ET

Performance marketing

Stock photo service Unsplash launches image-based advertising for brands

The new offering could bring visibility to brand content that users might not see otherwise.

Taylor Peterson | Dec 16, 2019 at 2:05 pm ET

Digital transformation

Social shorts: Facebook braces for privacy laws, Snapchat tests new mode, Instagram to verify user ages

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Dec 13, 2019 at 3:38 pm ET

Customer experience

How the ‘Peloton Woman’ in Aviation Gin’s ad will be a case study on marketing genius for years to come

The ad from Aviation Gin used viral momentum to give us the sequel we didn't know we needed.

Taylor Peterson | Dec 10, 2019 at 5:15 pm ET

Marketing operations (MOps)

Facebook rolls out ad reporting updates for cross-account, custom metric measurement

The new features can benefit both enterprise and SMB advertisers.

Taylor Peterson | Dec 9, 2019 at 3:11 pm ET

Digital transformation

Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Dec 6, 2019 at 4:07 pm ET

Performance marketing

Quora testing lead gen forms for advertisers

Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their CRMs.

Taylor Peterson | Dec 5, 2019 at 3:36 pm ET

Marketing operations (MOps)

Reddit reports 30% increase in monthly active users, eclipsing Twitter and Pinterest

Reddit's total MAU hits 430 million.

Taylor Peterson | Dec 5, 2019 at 2:28 pm ET

Performance marketing

Facebook tests tool that lets users transfer photos to Google and other platforms

Marketers could benefit from the feature, which could roll out globally in 2020.

Taylor Peterson | Dec 2, 2019 at 3:07 pm ET

Digital transformation

Social now dominates $57.3 billion U.S. programmatic display market

In-app targeting that doesn't rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying.

Taylor Peterson | Nov 26, 2019 at 2:41 pm ET

Marketing operations (MOps)

Pinterest launches Pinterest Shop for small businesses that make and sell products

The new feature launched with 17 small businesses.

Taylor Peterson | Nov 25, 2019 at 11:55 am ET

Digital transformation

Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads

The social media marketing week in review: A round up of news and announcements you may have missed.

Taylor Peterson | Nov 22, 2019 at 4:16 pm ET

Marketing operations (MOps)

Brands on Twitter can now hide replies to tweets

Brands can opt to hide replies for the Tweets they create, but users will still be able to view hidden replies.

Taylor Peterson | Nov 22, 2019 at 3:25 pm ET

Local / location marketing

Facebook to pull location from ad set when creating new Lookalike audiences

Lookalike audiences now use the locations from ad sets – eliminating one extra step in the targeting setup process.

Taylor Peterson | Nov 21, 2019 at 3:02 pm ET

Marketing operations (MOps)

Twitter testing tweet scheduling on the web

Marketers who aren't using a third-party tool to compose and schedule tweets could find this quite handy.

Taylor Peterson | Nov 21, 2019 at 1:19 pm ET

Digital transformation

Facebook rolls out new brand safety tools for publishers, creators and advertisers

The updates aim to help advertisers control the placement and context in which their ads are delivered.

Taylor Peterson | Nov 20, 2019 at 11:20 am ET

Marketing operations (MOps)

Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads

The new format maintains the 6-second non-skippable format with the added ability to extend runtime up to three minutes.

Taylor Peterson | Nov 19, 2019 at 2:03 pm ET

Performance marketing

Facebook releases several ad personalization capabilities

Machine learning enables dynamic selection of ad formats, creative, and text with each impression.

Taylor Peterson | Nov 15, 2019 at 6:08 pm ET

Performance marketing

Google on building a better holiday omnichannel strategy

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.

Taylor Peterson | Nov 15, 2019 at 3:32 pm ET

Performance marketing

Instagram to begin removing “Like” counts for U.S. users as early as this week

The change could shake up influencer marketing and the ways brands measure success.

Taylor Peterson | Nov 11, 2019 at 2:10 pm ET

Performance marketing

The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and standardization.

Taylor Peterson | Nov 6, 2019 at 2:41 pm ET