Data
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
Taylor Peterson was Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.
Data
Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants
The social media marketing week in review: A round up of news and announcements you may have missed.
Performance
Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup
The social media marketing week in review: A round up of news and announcements you may have missed.
Data
Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019
The company also noted measurement and attribution improvements for advertisers on its .
Performance
Snapchat added users, increased revenue in Q4, but ‘still extremely under-monetized,’ says Spiegel
The CEO says Snapchat is focused on attracting more advertisers to the platform.
Performance
Quora adds features to help advertisers measure and attribute conversions more accurately
Advanced Match and Conversion Windows are now available.
Operations
TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.
Data
Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give users more privacy
The social media marketing week in review: A round up of news and announcements you may have missed.
Data
Facebook warns of targeting limitations, says Checkout will take time
The company reported record revenues of $20.7 billion for the fourth quarter of 2019, but said privacy changes will affect growth.
Experience
Pinterest debuts AR feature that lets users try on lipstick before buying
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay.
Operations
Byte, the successor to Vine, has officially launched – and it’s ready to compete with TikTok
The app will soon roll out a pilot program to help creators monetize content on the platform.
Data
Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble
The social media marketing week in review: A round up of news and announcements you may have missed.
Operations
New Instagram Stories tool lets you quickly feature Story mentions from other users
The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC.
Data
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
The social media marketing week in review: A round up of news and announcements you may have missed.
Operations
LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options.
Data
LinkedIn user rate to grow faster than expected through 2023
U.S. monthly users will top 62 million in 2020, eMarketer estimates.
Data
Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content
The social media marketing week in review: A round up of news and announcements you may have missed.
Performance
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.
Operations
Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab
The ad shows at the top of the Explore tab for the first two visits per user, per day.
Data
Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship
The social media marketing week in review: A round up of news and announcements you may have missed.