Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.
Taylor Peterson was Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. As co-founder of The Sauce, an education hub for content creators and internet entrepreneurs, Taylor's editorial focus blends digital marketing and brand strategy with topics like creative management, emerging formats, and the growing creator economy.
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.
Taylor Peterson | Jan 10, 2020 at 3:12 pm ETThe ad shows at the top of the Explore tab for the first two visits per user, per day.
Taylor Peterson | Jan 7, 2020 at 1:49 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Dec 20, 2019 at 2:35 pm ETDigital asset management (DAM)
The integration makes it easier for Cloudinary users to access and collaborate on visual content.
Taylor Peterson | Dec 19, 2019 at 2:50 pm ETThe updates will enable app developers to only request necessary permissions for apps.
Taylor Peterson | Dec 18, 2019 at 12:35 pm ETThe new offering could bring visibility to brand content that users might not see otherwise.
Taylor Peterson | Dec 16, 2019 at 2:05 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Dec 13, 2019 at 3:38 pm ETThe ad from Aviation Gin used viral momentum to give us the sequel we didn't know we needed.
Taylor Peterson | Dec 10, 2019 at 5:15 pm ETThe new features can benefit both enterprise and SMB advertisers.
Taylor Peterson | Dec 9, 2019 at 3:11 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Dec 6, 2019 at 4:07 pm ETAdvertisers can download a CSV file of form leads and use a new Zapier integration to import data into their CRMs.
Taylor Peterson | Dec 5, 2019 at 3:36 pm ETReddit's total MAU hits 430 million.
Taylor Peterson | Dec 5, 2019 at 2:28 pm ETMarketers could benefit from the feature, which could roll out globally in 2020.
Taylor Peterson | Dec 2, 2019 at 3:07 pm ETIn-app targeting that doesn't rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying.
Taylor Peterson | Nov 26, 2019 at 2:41 pm ETThe new feature launched with 17 small businesses.
Taylor Peterson | Nov 25, 2019 at 11:55 am ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Nov 22, 2019 at 4:16 pm ETBrands can opt to hide replies for the Tweets they create, but users will still be able to view hidden replies.
Taylor Peterson | Nov 22, 2019 at 3:25 pm ETLookalike audiences now use the locations from ad sets – eliminating one extra step in the targeting setup process.
Taylor Peterson | Nov 21, 2019 at 3:02 pm ETMarketers who aren't using a third-party tool to compose and schedule tweets could find this quite handy.
Taylor Peterson | Nov 21, 2019 at 1:19 pm ETThe updates aim to help advertisers control the placement and context in which their ads are delivered.
Taylor Peterson | Nov 20, 2019 at 11:20 am ETThe new format maintains the 6-second non-skippable format with the added ability to extend runtime up to three minutes.
Taylor Peterson | Nov 19, 2019 at 2:03 pm ETMachine learning enables dynamic selection of ad formats, creative, and text with each impression.
Taylor Peterson | Nov 15, 2019 at 6:08 pm ETFrom optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
Taylor Peterson | Nov 15, 2019 at 3:32 pm ETThe change could shake up influencer marketing and the ways brands measure success.
Taylor Peterson | Nov 11, 2019 at 2:10 pm ETLooking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and standardization.
Taylor Peterson | Nov 6, 2019 at 2:41 pm ETUnderstand the legal disclosure requirements for your social influencer campaigns.
Taylor Peterson | Nov 6, 2019 at 2:07 pm ETThe new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital projects.
Taylor Peterson | Nov 5, 2019 at 3:12 pm ETUsers can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the SDK.
Taylor Peterson | Nov 4, 2019 at 3:03 pm ETThe corporate logo will display on Facebook-owned services and platforms.
Taylor Peterson | Nov 4, 2019 at 2:37 pm ETA Kargo study found no correlation between ad viewability and effectiveness.
Taylor Peterson | Oct 23, 2019 at 8:08 am ETThe consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO.
Taylor Peterson | Oct 4, 2019 at 10:46 am ETThe company said it will implement a persistent, portable user-level ID across desktop, mobile and TV.
Taylor Peterson | Oct 3, 2019 at 3:13 pm ETThe tool employs automated technology to accelerate the traditional creative collaboration process.
Taylor Peterson | Oct 2, 2019 at 8:30 am ETXandr will adopt clean.io’s technology to help reduce "malvertising" for publishers, end-users and advertisers in the marketplace.
Taylor Peterson | Oct 2, 2019 at 7:07 am ETAt 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing) shop.
Taylor Peterson | Sep 24, 2019 at 11:53 am ETAre you marketing based on what people say or the data that shows what they actually do?
Taylor Peterson | Sep 20, 2019 at 3:19 pm ETAt MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success.
Taylor Peterson | Sep 18, 2019 at 2:48 pm ETThe division aims to deliver measurement-focused products and services to ANA members.
Taylor Peterson | Sep 13, 2019 at 3:18 pm ETThe audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S.
Taylor Peterson | Sep 5, 2019 at 1:28 pm ETThe new feature addresses many of VLOOKUP's limitations.
Taylor Peterson | Sep 4, 2019 at 2:51 pm ET