LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways

LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday.

Invite to Follow. To help businesses grow their communities and reach new audiences, Page Admins are now able to invite first-degree Profile connections to follow their LinkedIn Page. Page admins are limited to sending no more than 50 invites per day, and users have the option to opt-out of receiving invites altogether.

LinkedIn Live Streaming. LinkedIn Live, which originally rolled out in beta last February, is now broadly available on Pages. The feature enables businesses to engage in two-way conversations on-screen and through comments with real-time participation through broadcast notifications. Over the next few weeks, LinkedIn said it will be rolling out a “stream targeting” feature that uses third-party tools (including Restream, Wirecast and Socialive), to help brands reach audiences with different languages and locations around the world. LinkedIn has also introduced private testing capabilities for Live Stream, giving brands an opportunity to rehearse and test before going live.

Post as Page or Member. With the new updates, Page Admins can choose whether they would like to post as an individual or as their organization. Admins can share an update from their profile, business Page, or directly from the platform’s homepage with a new toggle switch on the homepage.

Why we care. These updates are designed to deliver more value from the community-driven features on the platform to help brands build stronger relationships with followers, customers and employees. The new features give Page admins more ways to streamline posting from specific pages, expand audience reach with the new ‘Invite’ tool, and create impactful connections in a live streaming environment.