Open-source customer data platforms: Can you unleash your data for less?
Is an open-source CDP right for your organization? That depends.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
Is an open-source CDP right for your organization? That depends.
Mike Pastore | Jan 2, 2024 at 10:20 am ETStart the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works.
Mike Pastore | Dec 19, 2023 at 12:43 pm ETStreamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all of your needs.
Mike Pastore | Dec 19, 2023 at 11:33 am ETMarketing automation allows you to maximize the efficiency and results of your lead generation programs.
Mike Pastore | Dec 13, 2023 at 1:35 pm ETOnly $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found.
Mike Pastore | Dec 5, 2023 at 12:52 pm ETGoogle is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others.
Mike Pastore | Nov 29, 2023 at 2:58 pm ETSpend a few minutes to help us all understand what the past year meant for marketers and their careers.
Mike Pastore | Nov 28, 2023 at 2:46 pm ET