Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers.
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Jayson DeMers's latest articles
Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it's more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day.
8 ways SEO has changed in the past 10 years
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
10 skills genius online marketers have
Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.
6 possibilities for the future of social media marketing
What does the future hold for the world of social media? Contributor Jayson DeMers shares his predictions.
Why links are still the core authority signal in Google’s algorithm
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.
3 reasons your content isn’t getting shared — and how to fix them
You've put time and effort into your content, but it's not getting the traction you'd hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions.
7 ecommerce SEO trends we’re seeing in 2016
For those managing search engine optimization for ecommerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
The SEO industry is worth $65 billion; will it ever stop growing?
SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.
10 ways link building has changed over the last 10 years
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.
How to find relevant and proof terms for your content
Quality content is great, but it won't improve your SEO if it's not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords.
Is modern SEO more than the sum of independent parts?
Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible.
Why Grave Misconceptions About SEO Still Persist
Myths and misconceptions about search engine optimization just don't seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it.
The 7 Characteristics That Can Make A Link “Bad” For SEO
Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you covered.
Brand Alignment And Content Strategy: Synergies That Sell
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales.
The 9 Step DIY Guide To Online Marketing For SMBs
Diving into online marketing can be daunting for SMBs, but business owners can find success by starting small and working their way up.
4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most popular search engine company. As part of the Google+ platform, users have access to Google+ Hangouts, which enables videoconferencing capabilities for up to ten people. Google+ seeks to create a social media community where […]
10 Lies You Should Never Believe From SEO “Gurus”
While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As business owners, it’s sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don’t know much about. Take […]
Why Your Audience Is Your Company’s Most Valuable Asset: Develop It
How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a business that’s targeting them. But be honest with yourself — are they an expense or an asset? Many business owners tend to think of their website and their overall online […]
What Is Your Content Marketing Aiming For? 5 Goals To Consider
As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to ratchet that up. Data from the Content Marketing Institute show that certain […]
5 Killer Marketing Strategies Your Competition Isn’t Using…Yet
Small business owners don’t typically have the time or resources to design and execute cutting-edge marketing strategies; that’s the way of the marketing world. Big corporations like Coke and Microsoft test out new ideas in big ways, and then smaller companies adopt the new strategies that proved worthwhile. Because of this “trickle down” marketing process, […]