Is modern SEO more than the sum of independent parts?
Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible.
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing your performance? Engaging with your audience on social media?
Modern SEO is a complex, multifaceted collection of different sub-strategies, nearly all of which can function independently on their own as a way to boost brand visibility and build customer relationships. As a quick example, content marketing is a necessary strategy for SEO, but even without a deliberate SEO process, it can be valuable in terms of increasing customer engagement and building brand trust.
With that being said, is modern SEO anything more than just the sum of its interconnected parts? Is there any one strategic initiative that functions exclusively to increase a brand’s rankings for various search queries?