How to find relevant and proof terms for your content
Quality content is great, but it won't improve your SEO if it's not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords.
The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners, you may find that all that costly and time-consuming content you’re creating just isn’t getting the search visibility you believe it deserves.
Two new terms you may be hearing more about are “relevant” and “proof” terms. In their 2015 Ranking Factors report, Searchmetrics looked at top-ranking sites to see which factors were important for ranking, specifically in Google; two factors that were revealed to be integral were relevant and proof terms.
Finding: The highest-ranking pages contained a 53-percent proportion of relevant terms.
Relevant keywords are ones that suggest to Google that you’re providing comprehensive coverage of a topic. For example, if I were writing about the iPhone, I’d probably naturally use words throughout my article such as “technology,” “apps” and “iOS.” From scanning billions of other pages on the internet, many of which focus on the iPhone, Google knows what related words are most likely to appear in an article about iPhones. So using such words essentially shows Google that I’m providing a sufficient breadth of information related to my main theme.
Finding: The highest-ranking pages contained a 78-percent proportion of proof terms.
Proof terms, on the other hand, are words or phrases that must be used when discussing a particular topic. Using the example above, these might be words like “phone,” “Apple,” and perhaps “mobile.” These words or phrases essentially prove to Google that I’m actually covering the topic at hand.
It’s essential to use relevant and proof terms on a page to attain high search rankings for any given keyword. But how do you go about finding and incorporating these keywords into your content? The good news is that it’s probably easier than you think. This post will walk you through the process.