Jayson DeMers

Jayson DeMers is the founder and CEO of EmailAnalytics, a productivity tool that connects to your Gmail or G Suite accounts.

Performance

Can we machine-learn Google’s machine-learning algorithm?

As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it's more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day.

Experience

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative

Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most popular search engine company. As part of the Google+ platform, users have access to Google+ Hangouts, which enables videoconferencing capabilities for up to ten people. Google+ seeks to create a social media community where […]

Performance

10 Lies You Should Never Believe From SEO “Gurus”

While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As business owners, it’s sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don’t know much about. Take […]

Experience

Why Your Audience Is Your Company’s Most Valuable Asset: Develop It

How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a business that’s targeting them. But be honest with yourself — are they an expense or an asset? Many business owners tend to think of their website and their overall online […]

Experience

What Is Your Content Marketing Aiming For? 5 Goals To Consider

As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to ratchet that up. Data from the Content Marketing Institute show that certain […]