InMobi scoops up AerServ for $90 million
The combination creates the largest programmatic video advertising platform, says InMobi.
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Ginny Marvin's latest articles
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
Digital advertising in 2018: 5 trends to watch
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.
Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]
Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.
Digital advertising 2017: A year of reckoning in review
This year was dominated by controversy, mobile and the duopoly, but there's more to the story.
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match becomes more accessible to advertisers that don't have large customer email lists.
Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management tool.
Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
The study analyzed more than 6.5 million display and video ad impressions.
Report: YouTube set to raise ad prices on premium ad inventory
Higher rates to go into effect in 2018, despite (or because of) the platform's brand safety challenges.
ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
Advertisers can glean behavioral data based on the choices users make when engaging with the ads.
The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Here's a look at how engagement is coming to the forefront with rich media, video and augmented reality.
Addressable TV from the media buyer’s perspective: What’s hype vs. reality
With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing.
Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers
The new study looks at fraud prevention across the mobile advertising industry.
Salesforce announces data integrations with Google Analytics 360
A new partnership helps marketers connect online and offline data and create audiences for ad targeting.
After slashing programmatic exposure, P&G began advertising on more sites this summer
Between January and August 2017, P&G ran ads on 20% fewer sites year-over-year, according to a new report.
Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
Participating members must take three steps aimed at addressing key threats to the digital advertising ecosystem.
4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience Program.'
Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers.
Nanigans launches incrementality optimization & reporting solution
The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns.
YouTube location extensions & in-store visits measurement come out of beta
The new features are now generally available for TrueView in-stream and bumper ads.
4As, ANA & IAB push self-regulatory digital ads standards program
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience Program', in part to provide a 'safe harbor' from browsers.
The rise of the customer data platform as marketing’s ‘central nervous system’
Marketers finding success and efficiency from a centralized customer data center emerged as a theme at the MarTech Conference in Boston.
Google’s Sridhar Ramaswamy on Chrome ad blocking: ‘It’s the ultimate fallback option’
Google hopes its browser initiative will obviate consumer demand for mobile ad blockers.
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Connekt’s connected TV advertising platform lets viewers shop right from linear TV ads
The company's "data augmentation layer" can deliver ad overlays that users can engage with in real time and powers retargeting across other connected devices.
‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM
As AI is powering new search experiences, including conversational ones, and driving Digital Transformation, Steve Sirich talks about Microsoft's approach.
USA Today Network’s VR ad studio head: We’ve shown there’s an audience for VR ads
The in-house studio has been working with brands to develop VR and 360 branded content and with Nielsen to measure the impact of these new ad experiences.
Spotify launches self-serve platform for audio ad campaigns
The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service.
The Trade Desk integrates connected TV buying and measurement directly into its platform
Ad buyers can target, measure and retarget addressable TV households across screens.
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds.
Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad experiences.
Apple defends action against ‘pervasive’ ad tracking in Safari 11
Responding to ad industry accusations that it is inhibiting user choice, the company sticks by its privacy-first stance.
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
Major industry groups say Apple is instituting "opaque and arbitrary standards for cookie handling" that threaten the internet economy.
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
Google rolling out support for AMP landing page in AdWords search campaigns globally
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
FAQ: Addressable TV & the convergence of digital video and TV ad buying
A look at the state of cross-device media buying and the challenges and opportunities that lie ahead.
Google Data Studio adds third-party data connectors from Supermetrics and others
The new Community Connectors make it possible to easily bring social, display and other platform data into Data Studio.
The Trade Desk & White Ops team up on digital ad fraud
The companies say 100 percent of ad impressions will be verified as human pre-bid.
Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
The beta is aimed at publishers who prioritize user experience.