Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in
One-day and same-day delivery -- free for Prime members -- nearly quadrupled this season, according to the ecommerce giant.
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Spotify latest platform to halt political ads
The company said it will pause political advertising in early 2020.
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor advertising.
With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge
The combined sell-side platform will enable transactions on most digital ad formats, including connected TV.
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain English.
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce offerings.
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year.
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available.
Mobile, in-store pickup helped drive record-setting Black Friday weekend, but will profits shine?
Revenues are up by double-digits, but deep discounts and tougher advertising competition can cut into retailers' margin.
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party cookies.
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
More of merchants’ ad budgets going to product ads on search and social channels
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete.
Amazon keeps chipping at Google’s search ad dominance
The ecommerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google Ads.
Google AdSense publishers can now turn on Auto ads without new code
New controls and reporting features for the machine learning-driven ad placements are also rolling out.
Get lead scoring data in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the ecommerce platform.
Facebook advertisers can now use Stories ads to start conversations in Messenger
Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger.
Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
The features are available to the small set of brands testing Instagram checkout.
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads.
TikTok tops 500 million users, says VP, as brands flock to the video platform
Brands can gain big audiences very quickly right now on TikTok, if they are willing to get creative.
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Every company should be moving to multi-touch attribution, says Mediacurrent's Adam Kirby -- and it's not just a marketing thing.
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted.
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file implementations.
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and publishers.
Facebook to remove thousands of outdated interest targets for advertising
(Don't panic.) The interest targets will be phased out in the coming months.
Facebook Business Manager redesign with bulk permissions management rolling out
A new look including bulk permission and asset assignment features should make getting things done faster if you know where to look.
Amazon’s high-flying advertising growth levels out
Amazon's advertising businesses grew around 36% year over year in Q2 2019.
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants.
TrueView for action inventory extends to Google video partners
New campaigns will be added into video partners automatically.
Parallel tracking for Google display ads: Mandatory as of July 31
A friendly reminder that the cutover is fast approaching.
Google DV360 testing 3D and YouTube live stream display ad formats
A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads.
SEMrush expands to Amazon with Sellerly for product page testing
The product detail page optimization testing tool is free for Amazon sellers.
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
Google shares details on how first price auctions in Google Ad Manager will work
Says it is working with partners and still plans to complete the transition to first price this year.
It ‘has a long way to go’: Apple’s Intelligent Tracking Prevention lead on Chrome’s new approach to cookies
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking.