Performance Marketing
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual) events.
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Performance Marketing
Pages also now have an 'Events' tab for to feature their (virtual) events.
Ginny Marvin | Sep 2, 2020 at 3:08 pm ETCustomer & Digital Experience
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
Ginny Marvin | Aug 5, 2020 at 3:10 pm ETPerformance Marketing
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Ginny Marvin | Aug 5, 2020 at 9:47 am ETPerformance Marketing
It's among several initiatives the company is working on as privacy takes center stage.
Ginny Marvin | Aug 3, 2020 at 10:01 am ETMarketing Operations
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for GDPR.
Ginny Marvin | Jul 30, 2020 at 2:30 pm ETMarketing Operations
Advertisers can now opt to extend the LDU transition period to October.
Ginny Marvin | Jul 29, 2020 at 2:03 pm ETPerformance Marketing
Twitter ad engagement suffers. Snapchat user gains slow.
Ginny Marvin | Jul 27, 2020 at 10:52 am ETPerformance Marketing
This is the second big shake up for Google's commerce efforts this year.
Ginny Marvin | Jul 23, 2020 at 10:22 am ETPerformance Marketing
The interactive ads are available in three sizes for mobile.
Ginny Marvin | Jul 10, 2020 at 2:31 pm ETMarketing Management
Tools and tech to help improve analysis, decision making, and strategic planning.
Ginny Marvin | Jul 10, 2020 at 10:55 am ETMarketing Operations
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.
Ginny Marvin | Jul 2, 2020 at 7:00 am ETCustomer & Digital Experience
Claiming the advertiser boycott as a success or failure likely won't be clear cut.
Ginny Marvin | Jul 1, 2020 at 3:54 pm ETDiversity and Inclusion
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.
Ginny Marvin | Jun 30, 2020 at 3:25 pm ETPerformance Marketing
Plus, some early stats on the effect of free listings in Google Shopping.
Ginny Marvin | Jun 29, 2020 at 2:02 pm ETMarketing Operations
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
Ginny Marvin | Jun 29, 2020 at 9:05 am ETPerformance Marketing
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Jun 26, 2020 at 2:22 pm ETPerformance Marketing
How to become a nimbler, smarter, more successful PPC marketer
Ginny Marvin | Jun 24, 2020 at 2:48 pm ETPerformance Marketing
HelloWoofy wants to streamline social for small business.
Ginny Marvin | Jun 19, 2020 at 9:12 am ETLocal / Location Marketing
New features and updates are aimed at local businesses and services in the "reopening phase."
Ginny Marvin | Jun 17, 2020 at 9:07 am ETPerformance Marketing
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
Ginny Marvin | Jun 16, 2020 at 3:26 pm ET