The immediate results of link building
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.
In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here.
Kledzik’s study was on a moderately large site with roughly 200K pages and focused on moderately difficult keyword rankings. She correctly points out that with a multiplicity of variables, it is extremely difficult to pinpoint the impact of any given ranking factor (such as a link).
Our study was conducted entirely differently and, I think, gives a better picture of why, in our experience, the impact of links is immediate and persistent.