More content, less traffic: part I
It's important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
“Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates.
But a widespread misconception perpetuated by the SEO industry persists: you need to continue to feed the content beast — otherwise, The Google won’t like your site.
So many marketers continue to push towards more sites, more pages, more content, more, more, more, more, more. The perceived need for more content is a convenient straw man excuse for agencies running a failed SEO campaign:
“Hey client, its not our fault your site isn’t performing — you just need to blog more. Still not working? Try more blogging!”
The focus on content is grossly overblown. Content is very rarely the answer — especially in industries where many sites have too much of it already.