Mobile leads growth in the expanding in-game advertising industry
Mobile gaming ad spend is 3.2 times bigger than console.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Mobile gaming ad spend is 3.2 times bigger than console.
Chris Wood | Jul 28, 2022 at 2:32 pm ETPinterest marketing insights suggest early and often as the best approaches to holiday campaigns.
Chris Wood | Jul 26, 2022 at 1:56 pm ETUsers in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
Chris Wood | Jul 21, 2022 at 3:00 pm ETPwC survey finds younger consumers are more likely to switch brands.
Chris Wood | Jul 21, 2022 at 1:53 pm ETWill let consumers exchange messages with company representatives, even if they speak different languages.
Chris Wood | Jul 19, 2022 at 3:29 pm ETVendors are now creating marketer-centric work management systems.
Chris Wood | Jul 19, 2022 at 2:36 pm ETU.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
Chris Wood | Jul 14, 2022 at 3:59 pm ETAnd Trade Desk is developing an adtech platform for Disney+.
Chris Wood | Jul 14, 2022 at 2:05 pm ETAs total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.
Chris Wood | Jul 13, 2022 at 12:55 pm ETMarketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Chris Wood | Jul 12, 2022 at 3:41 pm ETInstead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Chris Wood | Jul 11, 2022 at 10:08 am ETBuild-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.
Chris Wood | Jul 6, 2022 at 8:59 am ETGetting the most from your CDP depends on data hygiene.
Chris Wood | Jul 1, 2022 at 1:26 pm ETParticipants gave native video ads a 59% favorable rating, compared to 50% for social.
Chris Wood | Jun 30, 2022 at 2:27 pm ETThe Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
Chris Wood | Jun 24, 2022 at 1:13 pm ETPepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Chris Wood | Jun 23, 2022 at 3:00 pm ETThe partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Chris Wood | Jun 21, 2022 at 4:34 pm ETThe conversational platform generates dialogue-driven SMS to guide the customer journey.
Chris Wood | Jun 15, 2022 at 1:38 pm ETA close look at two key groups in our 2022 MarTech Salary and Career Survey.
Chris Wood | Jun 14, 2022 at 11:10 am ETAT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Chris Wood | Jun 10, 2022 at 3:43 pm ET