Good morning: Let’s get creative
The line between creative and operations is starting to blur.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
The line between creative and operations is starting to blur.
Chris Wood | Mar 25, 2022 at 9:25 am ETNew Intercom Surveys and Switch aim at expanding the omnichannel service experience.
Chris Wood | Mar 24, 2022 at 2:34 pm ETNew integration with VNTANA allows marketers to upload 3D content and have it standardized for mass social consumption on Meta’s platforms.
Chris Wood | Mar 24, 2022 at 2:00 pm ETAcura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
Chris Wood | Mar 23, 2022 at 2:54 pm ETMarketers never know for sure how a story is going to end. That's why so many are open to experimenting with the metaverse.
Chris Wood | Mar 23, 2022 at 9:42 am ETGoodway Group is first to join as partner.
Chris Wood | Mar 22, 2022 at 2:38 pm ETWith Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.
Chris Wood | Mar 22, 2022 at 1:42 pm ETHalf of marketers surveyed say they are considering a metaverse activation in the near or middle term.
Chris Wood | Mar 22, 2022 at 11:04 am ETMarketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.
Chris Wood | Mar 21, 2022 at 2:22 pm ETThere are different ways to drive value from happy customers.
Chris Wood | Mar 18, 2022 at 10:45 am ETThe email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.
Chris Wood | Mar 17, 2022 at 3:36 pm ETThe independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV.
Chris Wood | Mar 17, 2022 at 1:06 pm ETA leading partnership platform positions itself to serve publishers with analytics and reporting for branded content.
Chris Wood | Mar 16, 2022 at 12:51 pm ETThe B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.
Chris Wood | Mar 16, 2022 at 9:53 am ETWith all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers.
Chris Wood | Mar 15, 2022 at 4:53 pm ETSalesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
Chris Wood | Mar 15, 2022 at 1:35 pm ET"It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization," says Shiv Singh, chief marketing and customer experience officer for LendingTree.
Chris Wood | Mar 11, 2022 at 1:18 pm ETPlus, we're human beings not human doings.
Chris Wood | Mar 11, 2022 at 9:21 am ETAgencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
Chris Wood | Mar 10, 2022 at 3:33 pm ETAutomated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.
Chris Wood | Mar 8, 2022 at 12:49 pm ET