Customer journey orchestration
3 reasons why customer journeys are the key to better experiences and profits
Here's how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
Contributor
Chris Wood's latest articles
CTV viewing hours rise 21%
73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore's State of Streaming report.
Digital experience platform (DXP)
Lyft introduces in-app ads as part of an expanded rider experience
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program's start.
How to get more ROI from your ABM tech
Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly.
For ABM marketing, don’t get lost in technology
Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech.
B2C marketers are overwhelmed by growing challenges
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
Why global brands are flooding European football leagues
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
How The Container Store is using SMS to reach college students
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.
How Chime is activating data to communicate with customers
The fintech company adopted a warehouse-first approach to drive personalization and insights across channels.
CTV ad spend is growing, but not like retail media
CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds.
Tim Parkin: Spotlight on the expert
Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.
Marketing artificial intelligence (AI)
70% of SMB marketers willing to pay more for tools with AI or automation
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
Bid shading costing advertisers $6.6 billion yearly
Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv.
How Acura drives awareness with a new hit web series
“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
The march to CCPA compliance is a slow one
Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.
Sprout Social acquires Tagger Media
The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry.
Electrolux’s data and analytics roadmap to improved customer experience
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
Metropolitan Museum of Art launches Roblox augmented reality experience
With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.
TV ad revenue challenged by writers’ strike
The strike by the Writers' Guild is already hitting TV ad sales hard. Unless there's a fast settlement the situation will likely get worse.
AWS unveils AWS Entity Resolution
The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.
3 approaches to merging profiles when resolving identities
Managing customer profiles effectively can lead to better customer experience use cases.
Marketing artificial intelligence (AI)
Marketing leads other sectors in generative AI acceptance
And 48% of orgs are using it in marketing, according to a new Gartner study.
Two frameworks for resolving identity and improving customer experience
Keep use cases — and the customer — top-of-mind using these frameworks.
Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
Roku partners with Shopify to allow purchases direct from TV
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads.
Ecommerce sets new Prime Day record, up 6.1%
U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks.
IAB Tech Lab’s updated data clean room standards: What marketers need to know
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.
Ecommerce trends to watch for this Prime Day
Shoppers will have a wide variety of deals to choose from on Prime Day, July 11 & 12. Many deals will come from ecommerce and in-store competitors.
How to improve digital experience to grow revenue
Here are three ways to approach digital experience and drive more revenue from it.
Digital experience platform (DXP)
5 steps to evaluating your digital experience
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.
Evaluating data clean rooms for your organization
What data clean room is right for you? It depends on the team and technology you have in place.
Project and workflow management
Marketing work management best practices: Dashboards, templates and requests
Following these practices will help organizations navigate and automate marketing projects more effectively.
Programmatic’s ad targeting and optimization come to digital out-of-home
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy.
How Shake Shack measures experience and activates customer insights
The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores.
Marketing artificial intelligence (AI)
How generative AI is improving customer experience and service calls
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
What Apple’s Vision Pro means for AR and VR marketing
The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers?
Marketing artificial intelligence (AI)
Publicis Groupe joins human vs. AI content verification initiative C2PA
The initiative aims to authenticate human-made content as AI use expands.
Project and workflow management
How to create a knowledge base for marketing work management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it.
Marketing artificial intelligence (AI)
New releases for AI-powered marketing technology
This week’s roundup of the latest AI-powered platforms, products and features for martech.