IAB Tech Lab announces ads.txt updates
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
IronSource launches new ad platform for app-focused mobile campaigns
With the release mobile marketers can automate Apple Search Ads strategies.
Digital audio and video ad spending increased more than 50% last year
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations.
How the gaming universe is preparing marketers for the metaverse
The first-ever IAB PlayFronts show why gaming could be the future of media in a Web3 era.
Validity’s takeover of MailCharts gives users more competitive data
These insights can make marketers more confident in their own campaigns.
Ogury acquires Motionly to power dynamic creative optimization campaigns
CEO Thomas Pasquet explains why animated ads should be personalized using DCO.
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.
MobileFuse launches improved targeting for CTV and cross-channel campaigns
Fusion Video product meets demands for integrated CTV campaigns.
ActiveCampaign extends Slack integration
Sales, marketing and customer support teams connect through ActiveCampaign app for Slack.
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car.
Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023.
Good morning: Big moves for businesses big and small
Moving locations is another opportunity to reconnect with old customers.
Walmart’s omnichannel roadmap for Walmart Connect
The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart.
IAB Tech Lab ad format updates include digital video and CTV
The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape.
Edison Interactive launches DOOH self-serve platform
Through a partnership with DanAds, the new platform makes ads affordable for SMBs.
How Hollywood and streaming series are revolutionizing virtual events
Little Cinema used to design in-person premieres. Now they’re transforming the virtual and hybrid playbook for Hollywood.
Good morning: Demand for transformation
The latest from The MarTech Conference.
Metaverse jobs surge as businesses scramble to grow VR presence
A new study shows the exponential growth in metaverse positions.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Informatica launches retail-specific Intelligent Data Management Cloud
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.