How Allied Beverage is transforming customer experience
The NJ-based liquor distributor is implementing a data, ecommerce and service overhaul.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
The NJ-based liquor distributor is implementing a data, ecommerce and service overhaul.
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Chris Wood | Sep 8, 2022 at 2:15 pm ETThe updated guidelines aim at making in-game ad measurement on par with other digital media.
Chris Wood | Sep 6, 2022 at 3:37 pm ETCompanies don’t have to start from scratch to begin experimenting with artificial intelligence.
Chris Wood | Sep 1, 2022 at 1:55 pm ETThe update helps publishers and manufacturers guide readers to reliable news sources.
Chris Wood | Aug 31, 2022 at 1:35 pm ETHere are the investments marketers should make to gain a competitive edge while remaining privacy-safe.
Chris Wood | Aug 30, 2022 at 2:13 pm ETThe audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth.
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Chris Wood | Aug 25, 2022 at 1:10 pm ETThe new capabilities provide 100% incremental reach on CTV for linear TV campaigns.
Chris Wood | Aug 23, 2022 at 12:49 pm ETMarketers can use location data to find new customer insights and improve ROI.
Chris Wood | Aug 22, 2022 at 3:47 pm ETTo boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM.
Chris Wood | Aug 18, 2022 at 1:42 pm ETBrands, agencies and publishers approach the rapidly evolving videogame ecosystem.
Chris Wood | Aug 16, 2022 at 3:20 pm ETData and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
Chris Wood | Aug 16, 2022 at 11:31 am ETIncreasing content demands are increasing problems.
Chris Wood | Aug 11, 2022 at 1:39 pm ETMarketers can expand commerce through SMS campaigns and improve text experiences.
Chris Wood | Aug 9, 2022 at 11:30 am ETThe partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.
Chris Wood | Aug 9, 2022 at 10:30 am ETWhat marketers can learn from Under Armour’s roadmap for “NF3s.”
Chris Wood | Jul 29, 2022 at 1:47 pm ET