What will happen to influencer marketing if Instagram ‘Likes’ go away?
Instagram recently tested eliminating “Like” counts on posts, a move that would likely empower influencer marketing agencies.
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Amy Gesenhues's latest articles
LinkedIn buys Drawbridge to improve ad targeting, attribution capabilities
Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better attribution.
Facebook gives game developers new ad options within Audience Network
Mobile gaming advertisers will now have the option to run rewarded video and playable ads on Facebook's off-platform ad network.
Time spent on Facebook, Snapchat remains flat, but Instagram sees growth
eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes.
Facebook Ads Manager issues are causing major headaches for advertisers
Marketers report seeing noticeable problems as far back as last November when the platform suffered an outage days before Black Friday.
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business providers.
LinkedIn company Pages now show Sponsored Content ad history
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months.
LinkedIn refreshes Sales Navigator homepage to put focus on alerts
The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales Solution.
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns.
Turns out some groups axed by Facebook for content violations were actually hacked
A spokesperson said Facebook is working to restore the Groups mistakenly taken down.
Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences
The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes.
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting
The transparency tool designed to give users more control over their data will be rolling out in the coming months.
Google’s new Bumper Machine whips up 6-second bumper ads from longer videos
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units.
Instagram launches @shop account to boost interest in shoppable posts
The content highlights community trends and managed my Instagram staffers.
WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors
Version 5.2 of Wordpress' Jaco platform includes new website health check features, PHP error protection, new dashboard icons and more.
A transparency tool for Facebook advertisers is what marketers want most
Facebook has yet to deliver a "clearing-house solution" for advertisers, but marketers are ready for more transparency and measurement capabilities.
Facebook gives small businesses new advertising and engagement tools
The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company's Page.
Facebook updates video ranking algorithm to surface content that users routinely seek out
The company says it is also giving more weight to videos that keep users engaged for a longer time period, especially those that run three minutes long.
Instagram influencers posting 150% more sponsored content than a year ago
Micro-influencers account for the majority of influencers posting on the platform.
Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization
You'll need to manually change campaigns set to optimize ad delivery for 10-second views, or your campaigns will be paused at the end of July.
Brands take heed: Facebook is putting Groups at the center of its app
CEO Mark Zuckerberg said Facebook Groups are at the heart of the new Facebook experience during his F8 kick-off presentation on Tuesday.
Facebook Messenger to get new lead gen templates, appointment booking
Both features are currently in beta, but Facebook said they plan to roll them out later this year.
Instagram’s new Shopping from Creators gives influencers access to Checkout for in-app purchases
Users will be able to buy items from brands tagged in creators' posts right in the app.
Twitter puts focus on exclusive media partnerships to attract video advertisers
The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV.
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Now it's easier to add Pinterest and Quora ads pixels to your site in GTM.
Shopify adds new Facebook, Snapchat ad buying options from the ecommerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify.
Snap Select will let advertisers reserve video inventory at fixed CPM
Snap is also rolling out a 'Proposals' tool for media buyers to approve Snap Select ad plans.
Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO
Prior to joining Snap, Mitchell worked with Snapchat to produce vertical video and AR campaigns for brands like McDonald's and Gatorade.
Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads
The company generated $14.9 billion in ad revenue during the first quarter of the year, with 93% coming from mobile ads.
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24.
Vimeo Showcase opens up Roku, Amazon Fire to video marketers
The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV platforms.
Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue
The company reports it now reaches 90% of all 13 to 24-year-olds and 75% of all 13 to 34-year-olds in the U.S.
Facebook hires former Google, Microsoft director to lead PR
John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the company.
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%.
Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%.
Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high
January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack.
A Facebook voice assistant may have buy-in from marketers – but will users want it?
Facebook may be working on a voice assistant, coinciding with the company's decision to drop the price of its Portal voice chat device by 50 percent.
Stackie Award winner ESRI’s martech slide ‘spread like wildfire’ across the company
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has built.
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized.
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it.