Facebook gives creators new ways to build audiences via Stories, more monetization features
Collaborative Stories let multiple public figures to contribute to a single Facebook Story.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Collaborative Stories let multiple public figures to contribute to a single Facebook Story.
Amy Gesenhues | Sep 11, 2019 at 12:27 pm ETFacebook's Account Kit for developers will be deprecated on March 9, 2020.
Amy Gesenhues | Sep 10, 2019 at 4:46 pm ETFor Android 10 devices, Facebook will follow the most restrictive setting selected by the user.
Amy Gesenhues | Sep 10, 2019 at 2:02 pm ETA small set of advertisers have access to the the in-app checkout feature for Facebook News Feed ads.
Amy Gesenhues | Sep 9, 2019 at 10:16 am ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Sep 6, 2019 at 12:00 pm ETIn the latest installment of Marketing Land's series on the evolving landscape of paid social, we're talking to advertisers about Instagram and Facebook Story Ads.
Amy Gesenhues | Sep 5, 2019 at 12:58 pm ETThe company said it will stop serving up personalized ads on kid videos.
Amy Gesenhues | Sep 4, 2019 at 12:49 pm ETThe experiment follows Instagram's recent test to remove "Likes" on its platform.
Amy Gesenhues | Sep 3, 2019 at 1:42 pm ETStarting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more subscribers.
Amy Gesenhues | Aug 30, 2019 at 12:40 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Aug 30, 2019 at 12:08 pm ETThe "Create a podcast" button discovered in the Spotify app would allow users to create podcasts via Anchor, an app Spotify purchased in February.
Amy Gesenhues | Aug 29, 2019 at 4:09 pm ETFirst announced in May, the lead gen platform works with Facebook's click-to-Messenger ads.
Amy Gesenhues | Aug 29, 2019 at 1:55 pm ETThe latest updates will start mid-September and advertisers running political, electoral or social issue ads will have until mid-October to comply.
Amy Gesenhues | Aug 28, 2019 at 12:53 pm ETThe updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager.
Amy Gesenhues | Aug 28, 2019 at 11:21 am ETThe new feature restricts ad targeting options and prevents advertisers from using Lookalike Audiences to prevent discriminatory ad practices.
Amy Gesenhues | Aug 27, 2019 at 1:23 pm ETThe company reports it is experimenting with running back-to-back Story ads from different advertisers.
Amy Gesenhues | Aug 26, 2019 at 3:06 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Aug 23, 2019 at 1:37 pm ETThe Playable Ads Preview tool lets developers check an ad's call-to-action implementation before uploading it to Facebook.
Amy Gesenhues | Aug 23, 2019 at 11:07 am ETState-controlled news sites will no longer be allowed to run ads on the platform.
Amy Gesenhues | Aug 22, 2019 at 12:44 pm ETThe organizations opened Transparency and Consent Framework 2.0 to comments in April.
Amy Gesenhues | Aug 21, 2019 at 4:54 pm ETThe new data management tool is a modified version of the "Clear History" tool Facebook said it would release more than a year ago.
Amy Gesenhues | Aug 20, 2019 at 6:38 pm ETKimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach others.
Amy Gesenhues | Aug 20, 2019 at 1:52 pm ETMavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs.
Amy Gesenhues | Aug 20, 2019 at 9:54 am ETBrands will only be charged if their 15-second (or shorter) video ad is viewed for at least six seconds.
Amy Gesenhues | Aug 19, 2019 at 10:00 am ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Aug 16, 2019 at 2:03 pm ETImages may fail to load or get replaced with random images when posting HTTPS links.
Amy Gesenhues | Aug 16, 2019 at 1:38 pm ETIt limits targeting options to keep advertisers from running discriminatory ads.
Amy Gesenhues | Aug 16, 2019 at 12:12 pm ETShopify Chat offers merchants a chat application for their online stores at no additional cost.
Amy Gesenhues | Aug 14, 2019 at 4:52 pm ETLinkedIn is integrating Elevate, its content-sharing app, into Sales Navigator.
Amy Gesenhues | Aug 14, 2019 at 1:00 pm ETAmobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement API.
Amy Gesenhues | Aug 13, 2019 at 11:45 am ETAutomattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company -- both in price and head count.
Amy Gesenhues | Aug 13, 2019 at 8:37 am ETIn Marketing Land's ongoing series on paid social marketing, we look at Facebook's plans to put its mark on its family of apps.
Amy Gesenhues | Aug 12, 2019 at 2:51 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Aug 9, 2019 at 1:53 pm ETThe company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API.
Amy Gesenhues | Aug 8, 2019 at 4:58 pm ETInstagram Story Ads account for nearly 20% of ad spend on the platform, according to Kenshoo.
Amy Gesenhues | Aug 8, 2019 at 2:56 pm ETMarketers with access to Facebook's new Ads Manager interface share their takes on the update.
Amy Gesenhues | Aug 7, 2019 at 2:41 pm ETProducts highlighted in the personalized shopping hub are curated from retailers' organic Pins and Catalog feeds.
Amy Gesenhues | Aug 6, 2019 at 2:40 pm ETThe company saw revenue climb to $261 million during the second quarter of 2019.
Amy Gesenhues | Aug 2, 2019 at 3:31 pm ETThe second installment in Marketing Land’s series on paid social and how platforms are shifting in the new era of social media marketing.
Amy Gesenhues | Aug 2, 2019 at 2:49 pm ETAdvertisers can build and run a single Snap ad in three quick steps.
Amy Gesenhues | Aug 1, 2019 at 2:12 pm ET