Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Facebook Messenger to get new lead gen templates, appointment booking

Facebook Messenger to get new lead gen templates, appointment booking

Both features are currently in beta, but Facebook said they plan to roll them out later this year.

Amy Gesenhues on May 1, 2019 at 10:34 am | Reading time: 2 minutes

Messenger’s new lead gen template.

Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking interface that will integrate with calendar platforms. The new tools were launched during Facebook’s F8 Developers Conference that kicked-off on Tuesday.

The lead gen templates are housed directly in Facebook’s Ads Manager platform. Businesses will be able to create an automated question and answer flow that will be delivered via Messenger when someone clicks on a News Feed ad offering a chat option. The booking feature involves an interface within the Messenger Platform API and can be integrated with calendar systems so that customers can see a business’s availability and book their appointment based on open time slots.

Why we should care

Both new features offer brands the opportunity to close the communication gap with potential customers, giving them a personalized experience via Messenger. Facebook reports General Motors was able to generate 3,000 leads in eight weeks time via the lead gen template they created with their development partner Smarters.

Sephora had early access to the appointment book feature in Messenger and worked with Assist to build its booking experience. The beauty company saw a 50 percent increase for in-store bookings compared to other channels using the new Messenger feature.

More on the news

  • Both General Motors and Sephora teamed up with development partners to create their automated Messenger experiences, highlighting the need for brands to work with companies that understand the technology and nuance of creating automated experiences.
  • Facebook said both features are still in beta, but will launch later this year.
  • Facebook reports users and businesses are currently exchanging over 20 billion messages over Messenger each month, according to their internal data from April.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    B2B buyers are much more concerned about a company’s values than the general public
    3 content challenges and how marketers can overcome them
    Getting started with the Agile Marketing Navigator: Story Points
    Google delayed third-party cookie deprecation: Why and what’s next?
    6 martech contract gotchas to be aware of

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.