Marketing Day: August 19, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter’s New “Related Headlines” Section Highlights Stories Attached To Tweets Twitter announced a new feature today that “surfaces stories behind a tweet.” The new “Related headlines” section highlights links to websites […]
Matt McGee on August 19, 2013 at 5:01 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Twitter’s New “Related Headlines” Section Highlights Stories Attached To Tweets
Twitter announced a new feature today that “surfaces stories behind a tweet.” The new “Related headlines” section highlights links to websites where a Tweet has been embedded, from the Tweet’s permalink page. According to the announcement, the new feature will make it easier for users, “To discover stories that provide more context.” Using a Tweet […] - DMD Webcast Tomorrow: How to Create Quality Content
Tomorrow, Tuesday, August 20 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will Love” will help you develop content that will resonate […] - Google Brings Tag Manager To Mobile Apps
Google’s Tag Manager tool is now available for use in mobile apps. The company previewed the new tool back at its I/O developer conference in May, and made the formal announcement today. Google says Tag Manager for Mobile Apps should bring more flexibility for mobile marketers who have to deal with the static nature of […] - Google: We Have No Plans To Use Pay-Per-Gaze Advertising Patent
In the wake of lots of buzz surrounding last week’s news that Google has been granted a patent for “pay-per-gaze” advertising, sources at Google tell us that the company has no plans now or in the foreseeable future to use the patent. As we (and others) reported last week, Google’s patent — which it filed […] - The Smart Watch: Samsung, Apple Ready Dueling Wrist Devices
The competitive effort by Samsung and Google to introduce an “iWatch” is not unlike the US-Soviet race to launch a man into space. Early September should bring new wearable devices from both companies within days of one another. Both Bloomberg and the NY Times reported that Samsung is going to announce its smart watch on […] - Alumni, Careers, Majors & More: LinkedIn Releases University Pages
As of today, LinkedIn will no longer simply be about professionals. It will now cover the full path from student, to college to their post-degree careers. LinkedIn has launched new University pages and an Education section geared to helping students find colleges, view majors, and peak at alumni professions. These new university pages will help […] - Defining Premium Inventory In Today’s Evolving Display Ad Marketplace
Almost every discussion about online display advertising will, at some point, revolve around defining “premium inventory”. Yet, despite its prevalence as a point of discussion, there is little consensus on what “premium” actually means. It is assumed, based on the chosen language, that premium is simply more valuable, both to the advertiser and the publisher. […] - SMX East Early Bird Rates Expire this Saturday – Register Now & Save!
Early Bird rates for Search Marketing Expo – SMX East expire Saturday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Join us October 1-3 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital […] - Twitter Sets A New Tweets-Per-Second Record In Japan, Is Happy No One Noticed
The world record for Twitter activity will stay in Japan for the foreseeable future. Twitter announced late Friday that, back on August 3rd, Japanese Twitter users hit a peak of 143,199 tweets per second (TPS) during a showing of a movie called Castle in the Sky. If that sounds familiar, it’s because that same movie […] - Google Says 20% Time Is Still Core Part Of Company Culture
As it turns out, rumors of the demise of Google’s 20-percent time have been greatly exaggerated. A Google spokesperson confirmed today that employees are still encouraged to pursue ideas that might fall outside of their normal work scope, or what has commonly been referred to as Google’s “20% time.” A story earlier today from Quartz.com […] - ICANN Rejects Google’s Plan For Dotless Search Top-Level Domain
Google may still get to own the .search generic top-level domain (gTLD), but it won’t get to operate it as a dotless domain. ICANN ruled this week that dotless domains are prohibited, citing “the current security and stability risks” that have been identified in previous studies of dotless domains. The decision affirms recommendations made earlier […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- DMD Webcast Tomorrow: How to Create Quality Content
- What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
- Bing Asks Users To Submit Photos For Their Hometown Homepage Photo Contest
- Google Tests Search Results Overview Snippets Overlay
- Demystifying Link Disavowals, Penalties & More
- The Concept Of Sameness & Why It Should Matter
- SMX East Early Bird Rates Expire this Saturday – Register Now & Save!
- With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts
- Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About
- Google Goes Down Briefly
Online Marketing News From Around The Web:
Affiliate Marketing
- Apple makes changes to affiliate program, www.tuaw.com
- Groupon Takes Affiliate Marketing (And Ad Tech) Into Its Own Hands, Launches Groupon Partner Network, TechCrunch
- PCH Launches Affiliate Program To Support Performance Marketing, MediaPost
Analytics
- How To Use Google Analytics For Customer Satisfaction, www.koozai.com
- Track Facebook Ad Goals with Google Analytics, fbppc.com
Blogs & Blogging
- 10 important lessons learned from my 10 years of blogging, www.trackur.com
- 5 Reasons Why I Won’t Respond To Your Guest Blogging Proposals, www.buddinggeek.com
- 8 Reasons You Should Never Quit Your Blog for Google+, Copyblogger
Business Issues
- Yahoo Names Maynard Webb Permanent Board Chairman, AllThingsD
- GoDaddy Acquires Merchant “Finder” Startup Locu for $70 Million, All Things D
- Goldfinger: The Next iPhone, TechCrunch
- Microsoft Gives Up On Its Tag Barcode Service, Schedules It For Shutdown In 2015, TechCrunch
- Twitter Hires Jennifer Prince from Google: Entertainment Ad Sales, variety.com
- Yahoo Shuts Down Its Email Service In China, TechCrunch
Content Marketing
- Are You an Agile Content Creator? 6 Traits of Change Agents, Content Marketing Institute
- Content Marketing for a Cause: Doing Good and Doing Well, Content Marketing Institute
- Creating Content on Industries you’re not an Expert in, kaiserthesage.com
Conversion Optimization
- 11 Low-Hanging Fruits for Increasing Website Speed (and Conversions), ConversionXL
- 7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More, Crazy Egg
- Complex Sales and the Persona Creation Process, www.bryaneisenberg.com
Copywriting, Design & Usability
- How to Create Marketing Copy… Without Actually Writing, www.quicksprout.com
- Many Forks in a New Road: The UX Hell of Cross-Platform Content Viewing, uxmag.com
- UX Concepts and Practices That We Wish Would Just Go Away!, www.uxmatters.com
Display & Contextual Advertising
- AdWords Display-only campaign NetworkSetting will become immutable in early October, googleadsdeveloper.blogspot.com
- AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola, TechCrunch
Domaining
- Car Maker Land Rover Found Guilty Of Reverse Domain Name Hijacking, The Domains
- Marchex releases partial list of Q2 domain sales, Domain Name Wire
- So Now What Will Google Do With Its New gTLD Application For .Search, The Domains
Ecommerce
- Amazon.com sites suffer 25 minute outage, cause unclear, www.zdnet.com
- Crystal Shopper is a Google Glass Barcode Scanner and Price Checker, SelfScreens
Email Marketing
- Alex Williams on 11 Things that Need to Die in Mobile Email, Silverpop
- Four Things I’ve Learned About Email Marketing, www.acqyack.com
- Handling Gmail Tabs the Right Way, blog.returnpath.com
General Internet Marketing
- How Newsjacking is creating a new buzz in online marketing, www.distilled.net
- Online Marketing Tips for Nonprofits, moz.com
Internet Marketing Industry
Mobile/Local Marketing
- Fashion industry embracing Google Glass more than any other vertical?, www.zdnet.com
- Foursquare Ads: Worth It For Your Business?, www.aweber.com
- Key Ingredients To Make Your App Go Viral, Smashing Magazine
- Where to Find Google Glass Apps, glassalmanac.com
Other Items
- Hacker posts Facebook bug report on Zuckerberg’s wall, rt.com
- Groupon Rep Threatens SF Restaurant, Posts Bad Reviews, blog.sweetiq.com
Social Media
- Facebook Testing ‘More People To Follow’ Module?, All Facebook
- How Often Should I Post on Facebook or Twitter?, Luna Metrics
- J.Crew Debuts Fall Catalog on Pinterest, Mashable
- Just 11% of people expect to receive customer service via social media, eConsultancy
- Researchers pose as scammers to cut back on bogus Twitter accounts, www.theverge.com
- The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate, www.aimclearblog.com
- What is Hashtag Hijacking?, Small Business Trends
- Will the Digg Effect make a comeback?, GigaOM
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