Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue

Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today. It began here: About to do something very interesting. vine.co/v/b3TrrJ7UbXb — Jack Dorsey (@jack) June 4, […]

on June 4, 2013 at 1:49 pm | Reading time: 3 minutes
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jack dorsey bridge

Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today.

It began here:

 

And away he went, tweeting and vining the journey:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vine has seen many interesting marketing uses from companies such as Lowe’s and its #lowesfixinsix videos, such as this one below:

 

I’m not sure that many companies will be able to match climbing a famous bridge, but it is yet another way the new sharing tool is getting put to use.

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Danny Sullivan
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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