MarTech Today: Segment’s new GDPR capabilities, Taplytics’ OTT app testing & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Segment announces new GDPR compliance capabilities Nov 20, 2017 by Robin Kurzer The API-based data platform’s new features will help companies wrangle all of a user’s data. Taplytics now supports OTT […]
Barry Levine on November 21, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Segment announces new GDPR compliance capabilities
Nov 20, 2017 by Robin Kurzer
The API-based data platform’s new features will help companies wrangle all of a user’s data. - Taplytics now supports OTT TV app testing
Nov 20, 2017 by Barry Levine
This maker of mobile app testing software expands to internet-based TV platforms. - 5 best practices for transforming the customer journey through analytics
Nov 20, 2017 by Nandini Rathi
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. - Marketers don’t see much value in being verified on Twitter
Nov 20, 2017 by Tim Peterson
Being verified doesn’t bring any quantifiable benefits to brands or lead to brands being more active on Twitter, according to four agency execs.
From Marketing Land:
- SEO + UX = Success
Nov 20, 2017 by Sherry Bonelli
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
From Around The Web:
- 16 Crucial Alexa Skills For Marketers, CMS Wire
- Scale Your B2B Content with Artificial Intelligence, Content Marketing Institute
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.