Zero to launch: AI-powered campaign creation without the creative logjam
We discussed building and scaling content operations at the November MarTech Conference. Here's a recap.
Digital asset management (DAM)
When shadow DAMs become the real system of record
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control.
Customer journey orchestration
The new era of customer journeys is co-created, adaptive and AI-powered
AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker.
Data accessibility continues to stall AI adoption
AI won't work if you can't feed it data, and it's going hungry at many organizations.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Mid-size companies are struggling to adopt AI, according to research from Mailchimp. But it's not for a lack of tools.
AI is your key to better market research and planning
At the November MarTech Conference, we discussed how AI can help marketers in their market research.
6 steps to writing emails that get opened and acted on
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert.
Gamification has promise and pitfalls
Gamification can boost engagement and loyalty, but when rewards are poorly designed, they can undermine motivation and turn users off instead.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
Updated with news that Google is cracking down on non-compliant senders ahead of the holidays.
What comes after ‘data-driven marketing?’
Did you ever think we would see the day when data-driven' marketing would be seen as backwards-looking marketing?
5 ways AI is changing where and how influence happens in affiliate marketing
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click.
Marketing artificial intelligence (AI)
If the AI bubble bursts, marketing could take the first hit
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.
How showing up — even when you’re scared — builds marketing confidence
Vulnerability isn’t weakness. It’s how you build trust and authentic leadership. Here's how courage and connection can transform your marketing.
5 marketing maturity levels: From siloed to autonomous
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
Two-thirds of listeners say podcasts recommendations drive purchase decisions
Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found.
Marketing artificial intelligence (AI)
How to get genAI to say it doesn’t know
Here's how to get ChatGPT — and other AI tools — to be honest about their limits, so you can avoid hallucinations and get better results.
How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately.
AI is rewriting visibility in the zero-click search era
In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results.
Poor data quality hampering businesses and their AI plans
Pressure to deploy AI is rising. But flawed data means flawed insights, and leaders are calling for a data strategy overhaul.
Marketing artificial intelligence (AI)
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
How to turn holiday shoppers into loyal friends, not one-time buyers
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too.
Optimization and personalization
Why behavioral segmentation beats personas for real personalization
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization.
Marketing artificial intelligence (AI)
Why do disconnected data and silos persist in marketing organizations?
Sick of fragmented data sabotaging your efforts? Break silos and unlock smarter, faster marketing remains a challenge.
How agentic AI is changing the future of marketing
We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech.
Is Salesforce a CRM? What it does & why businesses use it
Salesforce is a powerful CRM, but it’s also much more. Learn how it helps businesses manage customer relationships, automate sales, and scale growth.
AI gains influence with shoppers, but search still rules
Consumers say AI predicts needs before they ask, which explains why it carries more influence than friends.
How small companies can win with account-based marketing
ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter.
Coffee break: Martech vendors word search
Everyone deserves a coffee break. Take a timeout with our martech vendor word search.
Marketing artificial intelligence (AI)
What ChatGPT says about your brand — and why it matters
AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception.
Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back.
What AI and agents mean for marketing teams — now and in the future
Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference.
Winning executive trust in the move beyond marketing attribution
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact.
Marketing artificial intelligence (AI)
7 steps to build real AI readiness in your CRM
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness.
Natural backlink profiles: What they are and why they matter for B2B SEO
What makes a backlink profile “natural” in B2B SEO? Learn how to build trust, avoid penalties, and earn links that help your content rank and convert.
How AI just nuked marketing as we know it
Bloomreach CMO Amanda Elam Cole dismantles the marketing 'workflow' as we know it.
Why GTM keeps selling to the least profitable people
Evangelism feels heroic — but it's burning your budget. Want GTM that compounds value, not waste? Learn the causal way.
Discover the secret weapon for marketers battling rising multichannel costs
Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI.
How we built an AI ecosystem to amplify our event content
Free and low-cost AI applications helped us atomize and amplify our event content. They can help your team do it too.
Salesforce Lead vs. Opportunity—Key differences explained
What’s the difference between a lead and an opportunity in Salesforce? Learn how each fits into your sales pipeline and how to manage them effectively.