SEMrush expands to Amazon with Sellerly for product page testing
The product detail page optimization testing tool is free for Amazon sellers.
More from MarTech: Page 2
Be smart, advertisers. Here’s how to approach rising Google brand CPC
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and Europe.
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
As CCPA deadline approaches, only 14% of enterprises fully compliant so far
Also, 71% of respondents said their spending would exceed $100,000; 39% said it would be more than $500,000 and 19% said it would be more than $1 million.
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates.
Turns out some groups axed by Facebook for content violations were actually hacked
A spokesperson said Facebook is working to restore the Groups mistakenly taken down.
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business.
Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences
The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes.
Could machine learning solve attribution challenges?
Maybe not, but your team still needs to be able to confidently track ROI and communicate value to your organizational leaders.
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items.
Location intelligence companies react to new Android privacy controls
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses.
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV buying.
Key takeaways for brands after Google Marketing Live 2019
Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence.
Google is focused on Ether and Ozone rather than on Amazon
Google journeys into uncharted territory with offline TV efforts and disruptive purchasing habits – countering competition from Amazon.
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement.
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by […]
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
Beyond call tracking: Measuring sentiment for marketing success
Customer sentiment analysis is becoming a key function of call tracking systems.
Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
The redesign and new features aim to lure shoppers away from Amazon.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ ecommerce efforts, chances are you are using sales channels like Amazon and Google. For those of you currently using Adobe Commerce Cloud (formerly Magento Commerce), omnichannel sales — and all the digital marketing collaboration that goes into it — might become easier to manage, thanks to new integration […]
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting
The transparency tool designed to give users more control over their data will be rolling out in the coming months.
Be prepared for broader tracking prevention adoption to shake up adtech
Once Apple’s ITP model is adopted more broadly across the web’s leading browsers and publishers, it will change everything. We are going to need a good flashlight.
Welcome to the Golden Age of competitive research
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Mailchimp set to launch full-service marketing platform
The application has plans to evolve into more than just an email platform.
Privacy, a year later: How the GDPR has affected AI-powered marketing
GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability.
Google’s new Bumper Machine whips up 6-second bumper ads from longer videos
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units.
Here’s why truth in brand storytelling matters
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
Google shares details on how first price auctions in Google Ad Manager will work
Says it is working with partners and still plans to complete the transition to first price this year.
Chatbots could drive $112 billion in retail sales by 2023
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers.
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively.
What happens post-conversion? It’s time we figure it out, together
The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion.
It ‘has a long way to go’: Apple’s Intelligent Tracking Prevention lead on Chrome’s new approach to cookies
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking.
Instagram launches @shop account to boost interest in shoppable posts
The content highlights community trends and managed my Instagram staffers.
If you’re not remarketing keywords, you’re missing out
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle.
Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them.