How AI just nuked marketing as we know it

Bloomreach CMO Amanda Elam Cole  dismantles the marketing 'workflow' as we know it.

By ,
Founder, Marc Sirkin Consulting
Published on October 29, 2025 • Last updated on November 11, 2025 • 2 minutes read

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    Bloomreach CMO Amanda Elam Cole joins Playbook Broken to dismantle the marketing “workflow” as we know it. From AI agents that build campaigns on prompts to the death of the website itself, this episode dives deep into how leaders can navigate chaos, unlearn what feels safe and build what’s next.

    Amanda and I talk about leadership, failure, unlearning and the future of marketing systems that think and not just automate.

    If you’re a CMO, founder, or marketer trying to survive the AI revolution… this one’s your wake-up call.

    Episode guide

    00:00: Intro: Leading marketing through chaos
    02:15: Breaking free from workflows — why the old playbook is dead
    05:45: The AI leap: From prompts to autonomous campaigns
    10:30: The end of websites? Agents as the new channel
    14:20: Authenticity vs automation: validating our humanity
    17:00: Unlearning what feels safe — leadership in uncertainty
    19:00: Soul care and survival for modern leaders
    21:00: Forcing yourself: breaking habits, breaking playbooks

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    Marc Sirkin
    Founder, Marc Sirkin Consulting

    Marc Sirkin is a former CEO, CMO, and digital transformation leader known for driving growth, innovation, and exits at iconic brands including Microsoft, PwC, and Autism Speaks. As Founder of Marc Sirkin Consulting and host of the “Playbook Broken” podcast, he helps executives navigate existential change by integrating AI, aligning teams, and accelerating outcomes. He led the integration of Third Door Media into Semrush post-acquisition by preserving editorial independence while transforming virtual events and launching AI-powered products.

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