Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O'Reilly discusses how attribution is the key to achieving this alignment.
As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O'Reilly shares tips to ensure a complementary media strategy.
Contrary to popular belief, you shouldn't have to choose between digital or TV. Contributor Kevin O'Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.