Kevin O'Reilly

For more than 15 years, Kevin O'Reilly has been helping companies navigate the path from data and analytics to insight and strategy. As CTO at TVSquared, Kevin brings his skills in coding, modeling, team building, and leadership to ensure the company continues to provide the industry’s most accurate, same-day TV measurement and optimization technology.Previously, Kevin was the vice president of marketing sciences at TWO NIL, a media, marketing and advertising agency.

Experience

Digital or TV? The false dichotomy in advertising

Contrary to popular belief, you shouldn't have to choose between digital or TV. Contributor Kevin O'Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.