Allan Haims

Allan Haims, president and CEO of StepsAway, has more than twenty five years of executive and start- up experience in the retail and technology industry. He has been responsible for developing the strategic plans and leading companies in operational roles as President of Wet Seal; Senior Vice President of Disney Stores, Worldwide; V.P. of Merchandising at Victoria's Secret and V.P. of eCommerce at Interactive Video Technologies. He was a member of the Board of Advisors of Motionbox, Inc. prior to its acquisition by Hewlett Packard. Haims received a Bachelor of Science degree from the School of Management at Boston University.

Performance Marketing

Brick-and-mortar revitalizing omnichannel success

Providing your customers with what they want, when they want it, sometimes means going offline. But contributor Allan Haims says it's not just about bricks and mortar; it's about having a consistent omnichannel presence.

Customer & Digital Experience

What’s The Real Value Of Mobile?

Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar retail marketplace. This is often due to online forms of measurement such as click-throughs being used as the primary way to also measure mobile conversions, which are often invalid or unreliable and result in a significant attribution […]

Marketing Management

Omni-Channel Finally Becomes Mainstream In 2015

While “omni-channel” has been a buzzword for the past few years, it’s fairly acknowledged in the retail and marketing worlds that very few companies are actually doing it — or doing it well. It’s clear from the Black Friday and Cyber Monday holiday sales that in-store and online sales are no longer two distinct experiences. […]