Twitter announces Explore, a discovery tool

Finding trending stories on Twitter is being made easier with the Explore tab.

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Move over, Facebook Trending. Twitter’s own revised style of trending stories has been announced today. Called Explore, the objective of this feature is to consolidate trending stories into one central location. The Explore tab, which is coming soon, will allow Twitter users to find trends, Moments, search and live video under one roof.


The Explore tab will take you to a screen that shows you your Moments. While Twitter’s trending stories have been on the site all along, well before Facebook rolled out the same feature, this method of consolidation looks a lot like others are familiar with and should be a welcome change for those looking to discover what’s new in the world. It also isn’t necessarily dependent upon a repeated hashtag or phrase. As illustrated above, Explore is built upon everything that someone who wants their pulse on the real-time space world come to expect.

The goal, as Twitter reports, is simply to make finding relevant news easier. It will begin rolling out on iOS today and in Android over the next few weeks.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Tamar Weinberg
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

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