How data and technology will affect your marketing in 2017
Columnist Victoria Godfrey shares four trends she's watching for 2017 -- and some steps you can take to stay ahead of the curve.
Victoria Godfrey is the chief marketing officer of Avention. Prior to joining Avention, she spent five years running her own marketing and research company, Godfrey Research. Previously, Victoria was the chief marketing officer of Zipcar. She has an international MBA from Thunderbird (The American Graduate School of International Management) and a bachelor’s degree from The University of Vermont. Since 2001, Victoria has taught marketing at the Gordon Institute at Tufts University.
Columnist Victoria Godfrey shares four trends she's watching for 2017 -- and some steps you can take to stay ahead of the curve.Victoria Godfrey | Jan 25, 2017 at 10:19 am ET
Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey.Victoria Godfrey | Nov 4, 2016 at 10:56 am ET
Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.Victoria Godfrey | Oct 25, 2016 at 10:44 am ET
Don't let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times.Victoria Godfrey | Sep 21, 2015 at 8:59 am ET