Brian Massey

Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Conversion Sciences specializes in A/B Testing of websites. Follow Brian on Twitter @bmassey

Customer & Digital Experience

Put your value proposition to the test

Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you've got a strong value proposition that will optimize your marketing efforts.

Customer & Digital Experience

How to ask survey questions of liars and pretenders

It's easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants.

Customer & Digital Experience

Questions are the center of great websites

When you're optimizing a campaign or website, it's easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.

Customer & Digital Experience

9 studies for landing pages that work

The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page.

Customer & Digital Experience

Turning content pages into lead generators

Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action.

Customer & Digital Experience

2 ways word clouds help you optimize

Don't ignore what's truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers' input and know what they value.

Customer & Digital Experience

Visualizing Your Marketing And Sales Process

Columnist Brian Massey explains why using a metaphor to help you visualize all the pieces of your "marketing machine" can help you zero in on each part and make powerful decisions.