Larry Kim

Larry Kim is founder and CTO of WordStream, provider of the AdWords Grader and 20 Minute PPC Work Week.

Performance Marketing

Google’s right-side Adpocalypse: What really happened (DATA)

When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.

Marketing Management

Internet Marketing Dominates Inc.’s List Of America’s 5000 Fastest-Growing Companies

Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States last week, and the internet marketing industry is definitely well represented. It’s quite an interesting journey to build an internet marketing company, and as I review Inc.‘s list, I’m so inspired by what other founders in our industry have built. Showroom Logic, […]

Customer & Digital Experience

5 Essential Thought Leadership Skills For Content Marketing Success

There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences. Thought leaders are the people who drive conversations, influence others and shape perceptions in any given industry. Thought leadership means you create the news rather than […]

Performance Marketing

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound marketing” and “interruption marketing,” as shown here:   A lot of […]