HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
More from MarTech: Page 3
Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders
Think Gmail’s new unsubscribe tool will wreck your email list? Not if you're already prioritizing segmentation and engagement.
If you only invest in what converts, you’re undervaluing what works
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.
How to future-proof your email marketing with BIMI, AMP and AI
Stay ahead of the curve by modernizing your email strategy with BIMI, AMP for Email, and AI. Learn how to improve deliverability, boost engagement, and personalize at scale.
AI tools are rewriting the B2B buying process in real time
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark.
What is Replit, and how can marketing and marketing ops pros use it?
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required.
The cost of silence in marketing is too high
Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit.
Marketing artificial intelligence (AI)
3 tips for getting your team started with AI
Still stuck fiddling with AI tools? Ditch the overwhelm. This guide shows how simple habits can turn AI into your team’s biggest productivity win.
The profile of RevOps is rising in many organizations
More than sales support and reporting, a report found RevOps is climbing the corporate ladder.
Marketing artificial intelligence (AI)
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Creative misalignment is the silent killer of marketing ROI
Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short.
Privacy is the new currency in digital marketing
Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value.
Your brand, everywhere: Engineering discoverability in a multimodal world
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
Your go-to-market vendor decisions are now a personal legal risk
Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance.
Transform your content creation from chaos to consistent brilliance
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency.
Why YouTube SEO requires a different strategy than blogs
Low clicks and watch time don’t always mean bad content. Often, it’s a sign your strategy doesn’t match how YouTube works.
Outsmarting entropy: Shipping beyond the playbook
In this episode of Playbook Broken, Will Allen of Cloudflare talks about re-thinking the business model for content creators and more.
Why AI spending isn’t boosting marketing
A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks.
LinkedIn wants to be the TikTok of business — will it work?
With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users?
Distributed storefronts demand smarter, faster brand strategy
Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in an always-on retail environment.
5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.
When AI makes customer experience feel personal
Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters.
How omni-conscious brands win in a buyer-first, fragmented world
When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach.
Optimization and personalization
What marketers can learn from manufacturing’s shift to precision CX
AI is analyzing decades of manufacturers' customer data to create customer experiences precisely tailored to their different needs.
11 ways to optimize for Google AI Mode without getting lost in the weeds
Search is increasingly shaped by AI systems that operate beyond traditional SEO. That makes brand strength — not just keyword rankings — the new priority.
What’s the biggest technology and media shift for marketers that doesn’t involve AI?
While AI gets all the attention, there's another shift impacting marketers that can't be ignored.
Marketing artificial intelligence (AI)
Before scaling AI, fix your data foundations
Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.
Orchestrating empathy where your funnel falls short
Your martech stack is powerful — but often impersonal. Redesign key moments in the journey to feel more thoughtful, human and trustworthy.
B2B marketing on X: What you need to know
The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left -- and that includes B2B buyers.
Satisfaction with martech stacks varies by company size
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much.
Why it’s time to reframe email from campaigns to conversations
Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic.
3 MOps bottlenecks killing your campaign velocity
Stakeholders, tech and process friction can silently kill campaign speed. Here’s how to spot and solve the top MOps bottlenecks.
Your GTM spend isn’t just an expense — it’s an asset
Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales.
When AI summarizes health data, small errors become big risks
A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond.
14 HubSpot updates from June 2025 you can’t miss
HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.
How to use video to bolster your GTM strategy
Struggling with low engagement? Don’t let emails go ignored. See how video and AI can transform your GTM performance.
Martech maestros focus on internal processes — and drive external success
Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation.
Fix your webinar emails before your next campaign flops
A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations.
Marketing artificial intelligence (AI)
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
GenAI taking over digital video buyers’ creatives
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.