New Google Partner badges call out specializations
The updates include a new badge for Premier Google Partners.
More from MarTech: Page 2
Survey: 42% of US online shoppers will use Amazon.com as primary holiday shopping destination
Ease of shopping, Prime membership and product reviews are top reasons consumers prefer Amazon.com.
MarTech Today: CMPs and DCO, enterprise marketing automation & a deep dive into intent data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? Jun 27, 2016 by Barry Levine Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they […]
LinkedIn starts officially auctioning off its desktop banner ads
LinkedIn will let brands bid on its desktop display ads in real-time auctions but is restricting their ability to target based on its user data.
How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary […]
Report: TV time holds, but digital channels dominate for 18- to 49-year-olds
In a fragmented media environment, marketers need to carefully test channels to determine which ones can effectively reach desired audiences.
Marketing Day: What intent data means for marketers, Facebook ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Bridging the gaps in the Google My Business API
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
What does intent data mean for the data-driven marketer?
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.
The “meta” content formatting cheat sheet guide
Columnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of your content and better optimize it for search.
MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?
Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently.
How to run a conversion-focused Facebook Ads campaign
How do you create a successful Facebook ad campaign? Columnist Khalid Saleh offers four conversion tips to help you increase leads and get the most out of Facebook.
MarTech Today: Lytics’ new personalization, YouTube mobile live-streaming & Google’s My Business API
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: New Lytics Personalization promises greater simplicity and sophistication Jun 24, 2016 by Greg Sterling Platform seeks to help marketers deliver more customized experiences on their websites and beyond. YouTube adds mobile live-streaming to […]
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
Marketing Day: Lytics Personalization, retail tech survey & YouTube’s live streaming
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Influencing with ad copy: how to truly drive action
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.
Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
Why retailers shouldn’t overreact to the voice search revolution
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
New Lytics Personalization promises greater simplicity and sophistication
Platform seeks to help marketers deliver more customized experiences on their websites and beyond.
Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology.
From leads to data: how changes in the media business affect B2B marketers
Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions.
Bubble, bubble, toil and trouble: Tough times ahead in digital
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so -- and he offers marketers advice on how to survive the impact.
MarTech Today: Keen IO’s “analytics-as-a-service,” InMobi’s location deception & all about RankBrain
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Keen IO releases “analytics-as-a-service” for apps, sites, and devices Jun 23, 2016 by Barry Levine Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization. Ad tech evolution […]
YouTube adds mobile live-streaming to catch up to Facebook, Periscope
YouTube Live isn't all that different from Twitter's Periscope or Facebook Live, but its execs claim it's faster and more reliable than its rivals.
Forecast: 33 percent of internet users will be ad blocking by next year
Rapid growth of ad blocking requires more soul-searching, faster action by industry.
Facebook is getting closer to putting ads in Live videos
At VidCon, Facebook's video product boss, Fidji Simo, said the company will test different monetization models for Facebook Live "over the next couple months."
Marketing Day: The ad tech evolution, College Ave CMO on personalization & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
Ad tech evolution continues with Avid Media’s new DSP for content
And supply-side platform PubMatic expands with a private marketplace for guaranteed sales.
Where Instagram and Facebook advertising converge and where they differ
Can your Facebook successes be replicated on Instagram? Columnist Brad O'Brien takes a look at the similarities and differences between the two platforms and what it all means to marketers.
Back to basics: Why you need to stop stressing over backlinks
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker's perspective on why we need to step away from backlinks and get back to basics.
A CMO’s View: How College Ave uses personalization to connect with customers
CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry.
Customer experience in the age of disloyalty
In the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it's all about the customer experience and creating compelling content that's relevant to your audience.
How to reduce the risk of getting email blacklisted
How do you avoid getting on the dreaded blacklist? There's no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your emails reach inboxes.
Keen IO releases “analytics-as-a-service” for apps, sites, and devices
Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization.
MarTech Today: PebblePost’s updated platform, AdSense Labs & Conductor’s new web crawler
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: PebblePost’s updated platform makes direct mail more like digital ads Jun 22, 2016 by Barry Levine Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to […]
YouTube opens online version of its Brand Partner Program to school agencies
YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages.
InMobi to pay nearly $1 million following FTC charges of location tracking deception
The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.
Marketing Day: May’s top 10 video creators, AdWord changes & viral content
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
PebblePost’s updated platform makes direct mail more like digital ads
Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards.