Tracking platform Impact Radius buys anti-ad fraud service Forensiq
Acquisition creates what the newly combined company says is the first such service with a built-in, major anti-fraud capability.
More from MarTech: Page 5
Pinterest adds site, app retargeting to its ad-targeting options
Pinterest's latest targeting options aren't new among digital platforms, but the company claims its commerce-minded audience is what makes them novel.
Here’s my exclusive look into SMX Advanced, only 1 week away
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22–23. Here’s a preview of what to expect. While All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. View […]
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
Contributor Sahil Jain offers his unique perspective on what the combination of Bing and LinkedIn could mean for companies, advertisers and the industry as a whole.
Facebook is putting maps in ads and will measure store visits
Facebook is adding maps to its local awareness ads and will start reporting estimates of how many store visits those ads drove.
Survey: Android Pay most used payment app, security fears holding adoption back
Survey found that P2P payments were growing faster than in-store mobile payments, driven by Millennials.
For first time, Urban Airship and Sprint use mobile wallet passes as sweepstakes entries
The updatable pass stores the entries, as well as links, text and imagery, and becomes an ongoing mobile channel unless deleted.
Are email marketers too afraid of failure? 4 fears to conquer
Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing.
MarTech Today: Microsoft buys LinkedIn, software that writes & Siri comes to Macs
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Microsoft buys LinkedIn for $26.2 billion Jun 13, 2016 by Greg Sterling Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under […]
API limitations & fluctuations lead to the end of social insights tool ThinkUp
The changing permission (& API) tides have sunk ThinkUp, the social insights tool started by Anil Dash & Gina Trapani.
Marketing Day: Microsoft LinkedIn deal, Snapchat ads & brands on Facebook Live
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Siri goes viral: Apple opens up the virtual assistant to third-party developers
A move of necessity, it helps Siri better compete with Google, Amazon, Microsoft and others in the virtual assistant race.
Someday, this story may be written by a computer
Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts at essays.
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Contributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency's clients for the last four years. Here, she lays out her hopes, fears and a few suggestions for Microsoft as it integrates the B2B social network it has purchased.
As Snapchat’s ad biz expands, it’s pressing for shorter ads
Snapchat will make it easier for brands to buy ads to run in more places, but it's also pushing advertisers to cut their ad lengths.
SocialPro is one week away, register today!
Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals. SocialPro is next week in Seattle; here are four reasons why you don’t want to miss it: Tactics that work. Learn proven tactics to improve your social media advertising and organic campaigns. Whether your goal is to drive […]
How to prepare for AdWords’ expanded text ads and device-based bidding
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google's recently announced AdWords changes go live.
New Podcast: Listen to Marketing Land Live via iTunes or Google Play
Our weekly video show is now available as an audio podcast, making it easy for anyone to listen while on the road, at home or wherever it's most convenient.
The Microsoft-LinkedIn Deal: What it means for advertisers
What might the merging of the two biggest graphs of professional data mean for advertisers?
Creating the VIP treatment for your customers
How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience.
How ignoring online reputation can destroy your PPC campaign
Don't make the mistake of ignoring your company’s ratings and reviews. Columnist Chris Silver Smith explains how your online reputation affects your PPC campaigns.
How 3 brands are using Facebook Live to connect, engage & inspire their fans
Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin' Donuts, Tastemade and The Young Turks news network.
5 strategies to convert your readers into email subscribers
How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads.
Microsoft buys LinkedIn for $26.2 billion
Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under CEO Nadella
[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more
In our latest weekly video show, we talk about paid search adds in Apple's App Store, Snapchat's contrarian view about using sound in videos and more.
MarTech Today: Lenovo launches first Tango phone, Quantifind opens data platform & Google unwraps Nearby
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Lenovo launches first-ever phone equipped with space-sensing Google Tango Jun 9, 2016 by Barry Levine Called the phab2PRO, the new device offers the ability for marketers to place products and experiences right in […]
Marketing Day: Quality content, marketing to Millennials & Android’s “Nearby”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry.
Data platform Quantifind’s new Analysis application lets marketers ask their own questions
Menlo Park, California-based firm has used similar approaches to discover which social conversations connect to terrorism.
Do you have the right local SEO tools for the job?
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.
The struggle is real: Marketing to Millennials
Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live -- online and on their smartphones.
Android “Nearby” uses beacons to push apps and sites relevant to user location
Service will alert users about apps or websites that have value in that place or business location.
The 8 biggest myths about guest posting
Don't believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards.
Attribution, one step at a time
Attribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model.
MarTech Today: Lithium launches Klout-powered Reach, Apple’s paid search ads for App Store & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Lithium launches Reach, a Klout-informed social content marketing tool Jun 9, 2016 by Barry Levine The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what kinds […]
Lenovo launches first-ever phone equipped with space-sensing Google Tango
Called the phab2PRO, the new device offers the ability for marketers to place products and experiences right in people’s living rooms.
Marketing Day: Snapchat videos, IAB’s ad report & top 10 YouTube video ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Snapchat: We can prove people watch mobile videos *with* sound
Snapchat’s claim that two-thirds of its videos are watched with sound counters Facebook’s efforts to convince brands mobile video isn’t audio-friendly.
Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more
The Walker Sands Future of Retail report found nearly a third of all consumers now shop online at least once a week.