AI agents will infiltrate your martech stack
Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case.
More from MarTech: Page 5
7 barriers advertisers need to overcome to grow CTV
CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back.
How B2B marketing is becoming a strategic growth driver
From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing.
3 ways to boost your VOC program’s value through journey management
Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact.
Why the MQL model is failing B2B marketing and what to use instead
MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.
How identity resolution fixes 5 major marketing problems
Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer's guide lets you find the one that best suits your needs.
The 3 pillars of real thought leadership
Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.
Marketing artificial intelligence (AI)
How are marketers using AI to create hyper-personalized experiences?
Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels.
Why independent CDPs are disappearing (and what comes next)
With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know.
How digital natives changed the game on legacy media
TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive.
An email automation blueprint for smarter customer journeys
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: February 27
If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don't understand it either.
Marketing artificial intelligence (AI)
How to get the AI training you need to succeed
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!
How data-driven email nurturing transforms the B2B sales funnel
Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI.
When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.
The future of ecommerce: Insights from 200+ retailers
This report reveals how AI is transforming ecommerce and increasing sales and engagement.
5 common LinkedIn Ads mistakes and how to fix them
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.
5 ways to get your B2B buyers to care in 2025
In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care.
Are CRMs alone sufficient in a data-driven world?
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data.
Why it’s harder to build an audience than ever before
Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be.
Marketing artificial intelligence (AI)
How to protect your marketing survey against AI bot attacks
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.
How to bulletproof your marketing pitches
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how.
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
AI agents offer a glimpse into a potentially simplified future
Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future?
Data-driven decisions start with effective intake forms
Insights for designing an effective intake process that supports strategic decision-making and operational success.
5 underrated tools to boost your B2B PPC performance
These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025
Marketing artificial intelligence (AI)
What is the R programming language, and how is it used in marketing?
If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis.
3 reasons your paid social ads aren’t converting (and how to fix them)
If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back.
Unlocking the power of marketing mix modeling solutions
MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance.
Why buying-group marketing beats ABM every time
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.
Marketing artificial intelligence (AI)
How to unlock the true potential of AI with adaptive structure
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.
Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences.
CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 20
While vendors keep pushing agentic AI, reliability concerns keep customers pushing back.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
3 reasons the ‘Do You Want to Hear From Us’ email must die
Re-engagement emails annoy customers by asking a question you should already know the answer to.
Want to really understand marketing ops? Talk to this guy
Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
Marketing artificial intelligence (AI)
DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.
AI is transforming GTM teams into fiduciary powerhouses
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
Optimization and personalization
How un-marketing builds trust in a world of invasive advertising
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive.