Wojcicki Says 50% Of YouTube’s Traffic Now Coming From Mobile Phones & Tablets

During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed half of YouTube’s traffic was coming from mobile phone and tablet devices. Recode.net reported on Wojcicki’s Code/Mobile presentation, noting her comments on the importance of mobile, along with remarks that YouTube is exploring a new ad-free subscription service. [pullquote]Mobile is […]

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During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed half of YouTube’s traffic was coming from mobile phone and tablet devices.

Recode.net reported on Wojcicki’s Code/Mobile presentation, noting her comments on the importance of mobile, along with remarks that YouTube is exploring a new ad-free subscription service.

[pullquote]Mobile is super important. I think it’s important for every business right now.[/pullquote]



According to YouTube’s stats, the site currently has more than one billion unique visitors per month, with 80 percent of its traffic from outside the U.S.


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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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