YouTube launches 360-degree live videos & adds spatial audio for on-demand videos

YouTube announced two additions to its arsenal yesterday: 360-degree live streaming videos and spatial audio for on-demand videos.

First launched in March of last year, YouTube’s 360-degree videos can now be streamed live. YouTube says it’s working with companies like VideoStitch, a virtual reality software provider, to make sure its applications are compatible with YouTube’s 360-degree live streams.

[blockquote cite = “Official YouTube Blog”]From musicians to athletes to brands, creators have done some incredible things with this technology. Now, they’ll be able to do even more to bring fans directly into their world, with 360-degree live streaming.[/blockquote]

In addition to 360-degree live streaming, YouTube also rolled out spatial audio for on-demand videos.

“Spatial audio allows you to listen along as you do in real life, where depth, distance and intensity all play a role,” says YouTube. YouTube shared the following New Orleans Jazz Orchestra video to demonstrate its latest audio update.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.