YouTube announces Google Preferred Breakout Videos ad package at #Brandcast

During last night’s YouTube Brandcast event, CEO Susan Wojcicki announced a new “Breakout Videos” ad package, the site’s latest offering on the Google Preferred ad network.

“With the launch of Google Preferred Breakout Videos in the US, brands can be there alongside the next breakout star,” claims YouTube.

Wojcicki said the new Breakout Video ad package will give brands access to the “hottest and fastest-rising videos” on YouTube.

The Breakout Video ad packages can be bought programmatically via DoubleClick Bid Manager. Google noted in its announcement on the YouTube blog that all video campaign programmatic buys — TrueView, Google Preferred and cross-exchange — will soon be made in one place through DoubleClick Bid Manager.

During its Brandcast NewFronts event, YouTube made a number of announcements, including a new deal with the NBA and original Sesame Street programming. You can read more about it at: YouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #Brandcast.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.