XpressBuy Brings Shoppable Ads To Mobile DSP PocketMath

Ad commerce platform XpressBuy and self-service mobile DSP PocketMath announced a partnership that gives brands and retailers using PocketMath the ability to serve ads that allow consumers to make a purchase directly from the ad itself.

XpressBuy powers buy buttons in ads from which users can purchase directly from an ad without having to transact on the advertisers’ website.

“The fact that XpressBuy lets consumers purchase directly from a mobile ad – without being redirected to the merchant’s website – will cause a definitive spike in ROI for PocketMath customers,” said Casey Grooms, co-founder of PocketMath. “Furthermore, the deal gives PocketMath a distinct competitive advantage when customers need to see a clearer line between ads and conversions.”

How It Works

When users tap the buy button in the ads, they are prompted to enter their zip code. That pulls up personal information such as name and address, facilitated through XpressBuy’s partnerships with mobile network operators. Consumers confirm the information is correct, enter their credit card information and buy. The company is in talks with several mobile wallet providers to add more checkout payment options.

“XpressBuy is especially effective with mobile ads because it supports a transactional pace more in line with the speed at which consumers commonly perform tasks on their smartphones,” said Murali Subbarao, XpressBuy’s CEO and founder. “Now the world’s most popular brands and retailers can connect with buyers in moments when they’re most likely to purchase and with the technology to convert them on the spot.”

The company says its commerce-enabled ads yield six times more conversions than traditional mobile banner ads. Among the more than 450 retailers the company says are using XpressBuy ads are The Home Depot, Target, and GoPro.