What is account-based marketing?
Interest in ABM is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Account-based marketing (ABM) buyer’s guide
MarTech is your source for MarTech Intelligence Reports. The account-based marketing (ABM) buyer’s guide is written and designed to help you evaluate, select, purchase, and implement account-based marketing (ABM) platform solutions.
Download the guide or read our breakdowns below.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
How ABM systems are evolving to meet changing B2B buying behaviors
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
How to decide if you’re ready for an ABM solution
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
Common elements of successful ABM strategies
This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies.
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Account-based marketing (ABM) buyer’s guide
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.