2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer allegiance is no longer built on convenience alone—it’s driven by alignment. Shoppers are scrutinizing your brand’s ethics, your data practices, and your follow-through. And younger audiences aren’t shy about walking away if you miss the mark.
AtData’s white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Based on emerging data and behavioral trends, it shows how to evolve from transaction-first to values-led—and still deliver measurable growth. Inside you’ll find:
- Why Gen Z sees most brand messaging as performative—and what to do instead
- How micro-moments and immersive tech are reshaping the customer journey
- Why 86% of Americans say transparency matters more than ever—and how to deliver it
Your brand loyalty strategy can’t run on autopilot anymore. Download the white paper and start reshaping your approach today.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Related stories
About the author
